INTU vs UPS: Which Is the Better Buy?
Side-by-side comparison of Intuit Inc. and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-16.
Intuit Inc. · Technology
$279.70
+45.0% upside to fair value
Grade A
High Quality
VS
United Parcel Service, Inc. · Industrials
$105.00
+12.9% upside to fair value
Grade B
QuantHub Verdict
INTU has more upside to fair value
(+45.0%).
INTU trades at a lower forward P/E
(16.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
INTU |
UPS |
| Current Price |
$279.70 |
$105.00 |
| Fair Value Estimate |
$405.56 |
$118.53 |
| Upside to Fair Value |
+45.0%
|
+12.9%
|
| Market Cap |
$76.5B |
$89.2B |
| Forward P/E |
16.9x
|
17.0x
|
| EV / EBITDA |
11.2x
|
9.6x
|
| Price / Sales |
3.7x
|
1.0x
|
| Price / FCF |
9.9x
|
19.8x
|
| Revenue Growth YoY |
+10.4%
|
-1.6%
|
| Gross Margin |
81.0%
|
17.8%
|
| Operating Margin |
27.5%
|
8.5%
|
| Return on Equity |
23.3%
|
33.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
10.08%
|
5.06%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Intuit Inc. is a leading technology company specializing in software applications for financial management, including popular products like TurboTax and QuickBooks. The company demonstrates high business quality with a durable competitive moat supported by strong brand recognition, high gross margins of 81%, and a robust return on equity of 23.3%. Despite a moderate revenue growth of 10.4% and ea…
United Parcel Service, Inc. operates as a global integrated freight and logistics company with a strong presence in U.S. domestic package delivery, international package services, and supply chain solutions. The company benefits from a durable competitive moat supported by its extensive network capabilities, premium service positioning, and strategic focus on higher-margin segments such as health…
Accumulation Zones
| Metric |
INTU |
UPS |
| Zone Low |
$304.17 |
$88.90 |
| Zone High |
$344.73 |
$100.75 |
| In Buy Zone? |
Yes
|
No
|