INTU vs TTD: Which Is the Better Buy?
Side-by-side comparison of Intuit Inc. and The Trade Desk, Inc. โ fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-16.
Intuit Inc. ยท Technology
$279.70
+45.0% upside to fair value
Grade A
High Quality
VS
The Trade Desk, Inc. ยท Communication Services
$18.51
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
INTU trades at a lower forward P/E
(16.9x).
These are model outputs โ not personalized investment advice.
See all research โ
Valuation & Fundamentals
| Metric |
INTU |
TTD |
| Current Price |
$279.70 |
$18.51 |
| Fair Value Estimate |
$405.56 |
$26.84 |
| Upside to Fair Value |
+45.0%
|
+45.0%
|
| Market Cap |
$76.5B |
$8.7B |
| Forward P/E |
16.9x
|
20.3x
|
| EV / EBITDA |
11.2x
|
10.5x
|
| Price / Sales |
3.7x
|
2.9x
|
| Price / FCF |
9.9x
|
10.4x
|
| Revenue Growth YoY |
+10.4%
|
+11.8%
|
| Gross Margin |
81.0%
|
77.8%
|
| Operating Margin |
27.5%
|
20.3%
|
| Return on Equity |
23.3%
|
16.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
10.08%
|
9.62%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Intuit Inc. is a leading technology company specializing in software applications for financial management, including popular products like TurboTax and QuickBooks. The company demonstrates high business quality with a durable competitive moat supported by strong brand recognition, high gross margins of 81%, and a robust return on equity of 23.3%. Despite a moderate revenue growth of 10.4% and eaโฆ
The Trade Desk operates a leading demand-side platform in the advertising technology sector, specializing in programmatic ad buying with a strong focus on connected TV, retail media, audio, and international markets. The company benefits from a durable competitive moat driven by founder-led management with over 15 years of continuity, a differentiated open-internet infrastructure, and a dominant โฆ
Accumulation Zones
| Metric |
INTU |
TTD |
| Zone Low |
$304.17 |
$20.13 |
| Zone High |
$344.73 |
$22.81 |
| In Buy Zone? |
Yes
|
Yes
|