INTU vs TTD: Which Is the Better Buy?
Side-by-side comparison of Intuit Inc. and The Trade Desk, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-16.
Intuit Inc. · Technology
$396.57
+37.7% upside to fair value
High Conviction
Grade A-
VS
The Trade Desk, Inc. · Technology
$22.76
+488.8% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
TTD has more upside to fair value
(+488.8%).
INTU trades at a lower forward P/E
(19.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
INTU |
TTD |
| Current Price |
$396.57 |
$22.76 |
| Fair Value Estimate |
$546.00 |
$134.00 |
| Upside to Fair Value |
+37.7%
|
+488.8%
|
| Market Cap |
$110.4B |
$10.8B |
| Forward P/E |
19.5x
|
24.6x
|
| EV / EBITDA |
19.0x
|
—
|
| Price / Sales |
5.9x
|
3.7x
|
| Price / FCF |
18.1x
|
13.8x
|
| Revenue Growth YoY |
+15.6%
|
+14.5%
|
| Gross Margin |
80.8%
|
78.6%
|
| Operating Margin |
26.1%
|
20.3%
|
| Return on Equity |
19.6%
|
16.9%
|
| Dividend Yield |
1.17% |
— |
| FCF Yield |
5.51%
|
7.3%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Intuit is a near-monopoly financial operating system for 60+ million American households and small businesses. TurboTax handles 40%+ of US e-filed returns; QuickBooks is so deeply embedded in SMB workflows it has become the default accounting standard. The stock has fallen 51% from its 2025 high as markets price in AI disruption that has not materialized at scale and may not, since tax complexity…
The Trade Desk is the largest independent demand-side platform for programmatic advertising with 78.6% gross margins. After recent sell-off, stock trades at 3.2x forward P/S vs historical higher multiples, offering upside if growth stabilizes at 15%+. A-tier business at cheap valuation.[1]
Accumulation Zones
| Metric |
INTU |
TTD |
| Zone Low |
$410.00 |
$100.00 |
| Zone High |
$464.00 |
$114.00 |
| In Buy Zone? |
Yes
|
Yes
|