INTU vs NOW: Which Is the Better Buy?
Side-by-side comparison of Intuit Inc. and ServiceNow, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Intuit Inc. · Technology
$277.13
+25.3% upside to fair value
Med Conviction
Grade B
High Quality
VS
ServiceNow, Inc. · Technology
$139.82
+16.2% upside to fair value
Med Conviction
Grade A-
High Quality
QuantHub Verdict
INTU has more upside to fair value
(+25.3%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
INTU |
NOW |
| Current Price |
$277.13 |
$139.82 |
| Fair Value Estimate |
$347.25 |
$162.50 |
| Upside to Fair Value |
+25.3%
|
+16.2%
|
| Market Cap |
$75.8B |
$144.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
11.0x
|
43.1x
|
| Price / Sales |
3.5x
|
9.8x
|
| Price / FCF |
8.8x
|
31.5x
|
| Revenue Growth YoY |
+13.7%
|
+24.0%
|
| Gross Margin |
80.9%
|
74.8%
|
| Operating Margin |
28.8%
|
11.4%
|
| Return on Equity |
23.4%
|
13.8%
|
| Dividend Yield |
1.73% |
0% |
| FCF Yield |
11.43%
|
3.17%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Intuit is a financial management software platform serving small and mid-market businesses through QuickBooks, consumers through TurboTax, and consumers through Credit Karma, with a professional tax segment in Lacerte, ProSeries and ProConnect. The business quality is high on fundamentals: TTM gross margin of 80.9%, TTM operating margin of 28.8%, TTM net margin of 21.3%, ROE of 23.4%, and free ca…
ServiceNow provides a cloud-based enterprise workflow platform spanning IT service management, operations, employee workflows, CRM, AI orchestration and security. Business quality is high because its common data model, deeply embedded workflows and cross-department deployments create meaningful switching costs, while roughly 90% of the Fortune 500 use the platform and more than 85 billion workflo…
Accumulation Zones
| Metric |
INTU |
NOW |
| Zone Low |
$260.44 |
$121.88 |
| Zone High |
$295.16 |
$138.12 |
| In Buy Zone? |
Yes
|
No
|