INTU vs NKE: Which Is the Better Buy?
Side-by-side comparison of Intuit Inc. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Intuit Inc. · Technology
$396.57
+37.7% upside to fair value
High Conviction
Grade A-
VS
NIKE, Inc. · Consumer Cyclical
$42.62
+45.5% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
NKE has more upside to fair value
(+45.5%).
INTU trades at a lower forward P/E
(19.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
INTU |
NKE |
| Current Price |
$396.57 |
$42.62 |
| Fair Value Estimate |
$546.00 |
$62.00 |
| Upside to Fair Value |
+37.7%
|
+45.5%
|
| Market Cap |
$110.4B |
$63.0B |
| Forward P/E |
19.5x
|
27.9x
|
| EV / EBITDA |
19.0x
|
20.7x
|
| Price / Sales |
5.9x
|
1.4x
|
| Price / FCF |
18.1x
|
19.4x
|
| Revenue Growth YoY |
+15.6%
|
-9.8%
|
| Gross Margin |
80.8%
|
42.7%
|
| Operating Margin |
26.1%
|
8.0%
|
| Return on Equity |
19.6%
|
24.4%
|
| Dividend Yield |
1.17% |
3.8% |
| FCF Yield |
5.51%
|
5.2%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Intuit is a near-monopoly financial operating system for 60+ million American households and small businesses. TurboTax handles 40%+ of US e-filed returns; QuickBooks is so deeply embedded in SMB workflows it has become the default accounting standard. The stock has fallen 51% from its 2025 high as markets price in AI disruption that has not materialized at scale and may not, since tax complexity…
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Accumulation Zones
| Metric |
INTU |
NKE |
| Zone Low |
$410.00 |
$44.00 |
| Zone High |
$464.00 |
$50.00 |
| In Buy Zone? |
Yes
|
Yes
|