INTU vs NKE: Which Is the Better Buy?
Side-by-side comparison of Intuit Inc. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Intuit Inc. · Technology
$277.13
+25.3% upside to fair value
Med Conviction
Grade B
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
INTU has more upside to fair value
(+25.3%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
INTU |
NKE |
| Current Price |
$277.13 |
$35.78 |
| Fair Value Estimate |
$347.25 |
$39.33 |
| Upside to Fair Value |
+25.3%
|
+9.9%
|
| Market Cap |
$75.8B |
$53.0B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
11.0x
|
12.0x
|
| Price / Sales |
3.5x
|
1.1x
|
| Price / FCF |
8.8x
|
24.3x
|
| Revenue Growth YoY |
+13.7%
|
-1.1%
|
| Gross Margin |
80.9%
|
42.9%
|
| Operating Margin |
28.8%
|
8.2%
|
| Return on Equity |
23.4%
|
22.0%
|
| Dividend Yield |
1.73% |
4.58% |
| FCF Yield |
11.43%
|
4.12%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Intuit is a financial management software platform serving small and mid-market businesses through QuickBooks, consumers through TurboTax, and consumers through Credit Karma, with a professional tax segment in Lacerte, ProSeries and ProConnect. The business quality is high on fundamentals: TTM gross margin of 80.9%, TTM operating margin of 28.8%, TTM net margin of 21.3%, ROE of 23.4%, and free ca…
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Accumulation Zones
| Metric |
INTU |
NKE |
| Zone Low |
$260.44 |
$29.50 |
| Zone High |
$295.16 |
$33.43 |
| In Buy Zone? |
Yes
|
No
|