INTU vs MSFT: Which Is the Better Buy?

Side-by-side comparison of Intuit Inc. and Microsoft Corporation โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-09-25.
Intuit Inc. ยท Technology
$277.13
+25.3% upside to fair value
Med Conviction Grade B High Quality
VS
Microsoft Corporation ยท Technology
$497.12
+41.3% upside to fair value
High Conviction Grade A High Quality
QuantHub Verdict
MSFT has more upside to fair value (+41.3%). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric INTU MSFT
Current Price $277.13 $497.12
Fair Value Estimate $347.25 $702.35
Upside to Fair Value +25.3% +41.3%
Market Cap $75.8B $3,691.4B
Forward P/E โ€” โ€”
EV / EBITDA 11.0x 18.3x
Price / Sales 3.5x 11.1x
Price / FCF 8.8x 55.1x
Revenue Growth YoY +13.7% +17.7%
Gross Margin 80.9% 67.9%
Operating Margin 28.8% 46.8%
Return on Equity 23.4% 33.2%
Dividend Yield 1.73% 0.73%
FCF Yield 11.43% 1.81%
Analyst Consensus Buy Strong Buy
Investment Thesis
INTU โ€” Intuit Inc.
Intuit is a financial management software platform serving small and mid-market businesses through QuickBooks, consumers through TurboTax, and consumers through Credit Karma, with a professional tax segment in Lacerte, ProSeries and ProConnect. The business quality is high on fundamentals: TTM gross margin of 80.9%, TTM operating margin of 28.8%, TTM net margin of 21.3%, ROE of 23.4%, and free caโ€ฆ
MSFT โ€” Microsoft Corporation
Microsoft is a global infrastructure-software platform spanning Azure, Microsoft 365, security, Dynamics, Windows, GitHub and AI copilots, with high business quality supported by enterprise distribution, explicitly cited switching costs, a $678 billion commercial RPO balance, 67.9% TTM gross margin, 46.8% TTM operating margin, 40.3% TTM net margin and 33.2% ROE. Revenue grew 17.7% and earnings grโ€ฆ
Accumulation Zones
Metric INTU MSFT
Zone Low $260.44 $526.76
Zone High $295.16 $597.00
In Buy Zone? Yes Yes
โ† INTU Research    MSFT Research โ†’    All Research