INTU vs META: Which Is the Better Buy?
Side-by-side comparison of Intuit Inc. and Meta Platforms, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Intuit Inc. · Technology
$277.13
+25.3% upside to fair value
Med Conviction
Grade B
High Quality
VS
Meta Platforms, Inc. · Communication Services
$665.60
+21.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
INTU has more upside to fair value
(+25.3%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
INTU |
META |
| Current Price |
$277.13 |
$665.60 |
| Fair Value Estimate |
$347.25 |
$808.00 |
| Upside to Fair Value |
+25.3%
|
+21.4%
|
| Market Cap |
$75.8B |
$1,695.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
11.0x
|
16.7x
|
| Price / Sales |
3.5x
|
7.4x
|
| Price / FCF |
8.8x
|
41.3x
|
| Revenue Growth YoY |
+13.7%
|
+28.0%
|
| Gross Margin |
80.9%
|
81.7%
|
| Operating Margin |
28.8%
|
38.1%
|
| Return on Equity |
23.4%
|
29.7%
|
| Dividend Yield |
1.73% |
0.32% |
| FCF Yield |
11.43%
|
2.42%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Intuit is a financial management software platform serving small and mid-market businesses through QuickBooks, consumers through TurboTax, and consumers through Credit Karma, with a professional tax segment in Lacerte, ProSeries and ProConnect. The business quality is high on fundamentals: TTM gross margin of 80.9%, TTM operating margin of 28.8%, TTM net margin of 21.3%, ROE of 23.4%, and free ca…
Meta Platforms operates the Facebook, Instagram, WhatsApp, Messenger and Threads ecosystem, monetizing its unmatched global audience primarily through digital advertising. Business quality is high, supported by 3.60 billion Family daily active people, AI-enhanced ad ranking, 81.7% TTM gross margin, 38.1% TTM operating margin, 29.8% TTM net margin and 29.7% ROE. Revenue grew 28.0% year over year i…
Accumulation Zones
| Metric |
INTU |
META |
| Zone Low |
$260.44 |
$606.00 |
| Zone High |
$295.16 |
$686.80 |
| In Buy Zone? |
Yes
|
Yes
|