INTU vs MCD: Which Is the Better Buy?
Side-by-side comparison of Intuit Inc. and McDonald's Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-09.
Intuit Inc. · Technology
$396.57
+45.0% upside to fair value
High Conviction
Grade A-
VS
McDonald's Corporation · Consumer Cyclical
$275.75
+18.8% upside to fair value
Grade C
High Quality
QuantHub Verdict
INTU has more upside to fair value
(+45.0%).
INTU trades at a lower forward P/E
(19.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
INTU |
MCD |
| Current Price |
$396.57 |
$275.75 |
| Fair Value Estimate |
$575.03 |
$327.62 |
| Upside to Fair Value |
+45.0%
|
+18.8%
|
| Market Cap |
$110.4B |
$196.0B |
| Forward P/E |
19.5x
|
22.6x
|
| EV / EBITDA |
19.0x
|
16.7x
|
| Price / Sales |
5.9x
|
7.1x
|
| Price / FCF |
18.1x
|
27.9x
|
| Revenue Growth YoY |
+15.6%
|
+9.4%
|
| Gross Margin |
80.8%
|
57.4%
|
| Operating Margin |
26.1%
|
46.0%
|
| Return on Equity |
19.6%
|
-434.0%
|
| Dividend Yield |
1.17% |
0% |
| FCF Yield |
5.51%
|
3.59%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Intuit is a near-monopoly financial operating system for 60+ million American households and small businesses. TurboTax handles 40%+ of US e-filed returns; QuickBooks is so deeply embedded in SMB workflows it has become the default accounting standard. The stock has fallen 51% from its 2025 high as markets price in AI disruption that has not materialized at scale and may not, since tax complexity…
McDonald's Corporation operates a global quick-service restaurant business with a strong competitive moat driven by brand recognition, extensive franchising, and digital innovation. The company reported $26.9 billion in revenue for fiscal 2025, growing 4% year-over-year, with significant contributions from its International Operated Markets segment growing nearly 8%. Despite a high valuation regi…
Accumulation Zones
| Metric |
INTU |
MCD |
| Zone Low |
$431.27 |
$245.72 |
| Zone High |
$488.78 |
$278.48 |
| In Buy Zone? |
Yes
|
Yes
|