INTU vs MAR: Which Is the Better Buy?
Side-by-side comparison of Intuit Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-20.
Intuit Inc. · Technology
$279.70
+45.0% upside to fair value
Grade A
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$366.24
-3.4% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
INTU has more upside to fair value
(+45.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
INTU |
MAR |
| Current Price |
$279.70 |
$366.24 |
| Fair Value Estimate |
$405.56 |
$353.64 |
| Upside to Fair Value |
+45.0%
|
-3.4%
|
| Market Cap |
$76.5B |
$96.6B |
| Forward P/E |
16.9x
|
—
|
| EV / EBITDA |
11.2x
|
23.8x
|
| Price / Sales |
3.7x
|
3.7x
|
| Price / FCF |
9.9x
|
31.6x
|
| Revenue Growth YoY |
+10.4%
|
+6.2%
|
| Gross Margin |
81.0%
|
21.4%
|
| Operating Margin |
27.5%
|
16.0%
|
| Return on Equity |
23.3%
|
-74.1%
|
| Dividend Yield |
0% |
0.75% |
| FCF Yield |
10.08%
|
3.17%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Intuit Inc. is a leading technology company specializing in software applications for financial management, including popular products like TurboTax and QuickBooks. The company demonstrates high business quality with a durable competitive moat supported by strong brand recognition, high gross margins of 81%, and a robust return on equity of 23.3%. Despite a moderate revenue growth of 10.4% and ea…
Marriott International is a global asset-light hotel franchisor, manager and licensor whose high-quality brands, nearly 283 million Bonvoy members, more than 9,900 properties across 146 countries and record 4,107-property development pipeline create meaningful network, distribution and brand advantages. Q1 2026 demonstrated resilient underlying fee economics: adjusted revenue excluding cost-reimb…
Accumulation Zones
| Metric |
INTU |
MAR |
| Zone Low |
$304.17 |
$265.23 |
| Zone High |
$344.73 |
$300.59 |
| In Buy Zone? |
Yes
|
No
|