INTU vs MAR: Which Is the Better Buy?
Side-by-side comparison of Intuit Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Intuit Inc. · Technology
$396.57
+37.7% upside to fair value
High Conviction
Grade A-
VS
Marriott International, Inc. · Consumer Cyclical
$377.93
-16.6% upside to fair value
Grade D
QuantHub Verdict
INTU has more upside to fair value
(+37.7%).
INTU trades at a lower forward P/E
(19.5x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
INTU |
MAR |
| Current Price |
$396.57 |
$377.93 |
| Fair Value Estimate |
$546.00 |
$315.15 |
| Upside to Fair Value |
+37.7%
|
-16.6%
|
| Market Cap |
$110.4B |
$100.2B |
| Forward P/E |
19.5x
|
39.0x
|
| EV / EBITDA |
19.0x
|
25.3x
|
| Price / Sales |
5.9x
|
3.8x
|
| Price / FCF |
18.1x
|
34.6x
|
| Revenue Growth YoY |
+15.6%
|
+3.1%
|
| Gross Margin |
80.8%
|
21.3%
|
| Operating Margin |
26.1%
|
15.8%
|
| Return on Equity |
19.6%
|
-79.9%
|
| Dividend Yield |
1.17% |
0% |
| FCF Yield |
5.51%
|
2.89%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Intuit is a near-monopoly financial operating system for 60+ million American households and small businesses. TurboTax handles 40%+ of US e-filed returns; QuickBooks is so deeply embedded in SMB workflows it has become the default accounting standard. The stock has fallen 51% from its 2025 high as markets price in AI disruption that has not materialized at scale and may not, since tax complexity…
Marriott International operates the world's largest hospitality portfolio with approximately 8,900 to 9,000 properties across 141 countries and over 30 brands, supported by the largest loyalty program with 203 to 210 million members. The company benefits from a durable competitive moat driven by scale, brand strength, and network effects. However, despite steady revenue growth of 3.1% year-over-y…
Accumulation Zones
| Metric |
INTU |
MAR |
| Zone Low |
$410.00 |
$236.36 |
| Zone High |
$464.00 |
$267.88 |
| In Buy Zone? |
Yes
|
No
|