INTU vs MA: Which Is the Better Buy?
Side-by-side comparison of Intuit Inc. and Mastercard Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Intuit Inc. · Technology
$396.57
+37.7% upside to fair value
High Conviction
Grade A-
VS
Mastercard Incorporated · Financial Services
$498.66
+22.3% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
INTU has more upside to fair value
(+37.7%).
INTU trades at a lower forward P/E
(19.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
INTU |
MA |
| Current Price |
$396.57 |
$498.66 |
| Fair Value Estimate |
$546.00 |
$610.00 |
| Upside to Fair Value |
+37.7%
|
+22.3%
|
| Market Cap |
$110.4B |
$445.0B |
| Forward P/E |
19.5x
|
25.5x
|
| EV / EBITDA |
19.0x
|
22.4x
|
| Price / Sales |
5.9x
|
13.6x
|
| Price / FCF |
18.1x
|
26.0x
|
| Revenue Growth YoY |
+15.6%
|
+16.4%
|
| Gross Margin |
80.8%
|
83.4%
|
| Operating Margin |
26.1%
|
59.2%
|
| Return on Equity |
19.6%
|
198.4%
|
| Dividend Yield |
1.17% |
0.65% |
| FCF Yield |
5.51%
|
3.84%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Intuit is a near-monopoly financial operating system for 60+ million American households and small businesses. TurboTax handles 40%+ of US e-filed returns; QuickBooks is so deeply embedded in SMB workflows it has become the default accounting standard. The stock has fallen 51% from its 2025 high as markets price in AI disruption that has not materialized at scale and may not, since tax complexity…
Mastercard operates one of the world's two dominant payment networks, processing over $9 trillion in gross dollar volume annually across 220+ countries. The business generates 83% gross margins and 46% net margins with zero credit risk because Mastercard never lends money, only collecting tolls on every transaction. Value-Added Services (analytics, fraud prevention, cybersecurity) now comprise 41…
Accumulation Zones
| Metric |
INTU |
MA |
| Zone Low |
$410.00 |
$460.00 |
| Zone High |
$464.00 |
$515.00 |
| In Buy Zone? |
Yes
|
Yes
|