INTU vs MA: Which Is the Better Buy?
Side-by-side comparison of Intuit Inc. and Mastercard Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-13.
Intuit Inc. · Technology
$396.57
+45.0% upside to fair value
High Conviction
Grade A-
VS
Mastercard Incorporated · Financial Services
$499.81
+5.0% upside to fair value
Grade B+
High Quality
QuantHub Verdict
INTU has more upside to fair value
(+45.0%).
INTU trades at a lower forward P/E
(19.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
INTU |
MA |
| Current Price |
$396.57 |
$499.81 |
| Fair Value Estimate |
$575.03 |
$525.00 |
| Upside to Fair Value |
+45.0%
|
+5.0%
|
| Market Cap |
$110.4B |
$441.6B |
| Forward P/E |
19.5x
|
28.6x
|
| EV / EBITDA |
19.0x
|
21.3x
|
| Price / Sales |
5.9x
|
13.0x
|
| Price / FCF |
18.1x
|
24.9x
|
| Revenue Growth YoY |
+15.6%
|
+15.8%
|
| Gross Margin |
80.8%
|
83.0%
|
| Operating Margin |
26.1%
|
59.4%
|
| Return on Equity |
19.6%
|
206.1%
|
| Dividend Yield |
1.17% |
0.6% |
| FCF Yield |
5.51%
|
4.01%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Intuit is a near-monopoly financial operating system for 60+ million American households and small businesses. TurboTax handles 40%+ of US e-filed returns; QuickBooks is so deeply embedded in SMB workflows it has become the default accounting standard. The stock has fallen 51% from its 2025 high as markets price in AI disruption that has not materialized at scale and may not, since tax complexity…
Mastercard is one of two global payment network duopolists alongside Visa, with structurally high margins (83% gross, 59% operating, 46% net), powerful network effects, and durable secular tailwinds from the ongoing cash-to-card and card-to-digital migration. Q1 2026 results reported April 30 showed revenue of $8.40 billion (+15.8% YoY) and EPS of $4.35 (+20.8% YoY), driven by continued cross-bor…
Accumulation Zones
| Metric |
INTU |
MA |
| Zone Low |
$431.27 |
$393.75 |
| Zone High |
$488.78 |
$446.25 |
| In Buy Zone? |
Yes
|
No
|