INTU vs KO: Which Is the Better Buy?
Side-by-side comparison of Intuit Inc. and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
Intuit Inc. · Technology
$396.57
+37.7% upside to fair value
High Conviction
Grade A-
VS
The Coca-Cola Company · Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D
High Quality
QuantHub Verdict
INTU has more upside to fair value
(+37.7%).
INTU trades at a lower forward P/E
(19.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
INTU |
KO |
| Current Price |
$396.57 |
$78.19 |
| Fair Value Estimate |
$546.00 |
$72.12 |
| Upside to Fair Value |
+37.7%
|
-7.8%
|
| Market Cap |
$110.4B |
$336.5B |
| Forward P/E |
19.5x
|
24.6x
|
| EV / EBITDA |
19.0x
|
19.9x
|
| Price / Sales |
5.9x
|
6.8x
|
| Price / FCF |
18.1x
|
26.8x
|
| Revenue Growth YoY |
+15.6%
|
+12.1%
|
| Gross Margin |
80.8%
|
61.7%
|
| Operating Margin |
26.1%
|
29.3%
|
| Return on Equity |
19.6%
|
43.6%
|
| Dividend Yield |
1.17% |
0% |
| FCF Yield |
5.51%
|
3.73%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Intuit is a near-monopoly financial operating system for 60+ million American households and small businesses. TurboTax handles 40%+ of US e-filed returns; QuickBooks is so deeply embedded in SMB workflows it has become the default accounting standard. The stock has fallen 51% from its 2025 high as markets price in AI disruption that has not materialized at scale and may not, since tax complexity…
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mos…
Accumulation Zones
| Metric |
INTU |
KO |
| Zone Low |
$410.00 |
$54.09 |
| Zone High |
$464.00 |
$61.30 |
| In Buy Zone? |
Yes
|
No
|