INTU vs KO: Which Is the Better Buy?
Side-by-side comparison of Intuit Inc. and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Intuit Inc. · Technology
$267.00
+45.0% upside to fair value
Grade A
High Quality
VS
The Coca-Cola Company · Consumer Defensive
$79.39
-9.9% upside to fair value
Grade D
High Quality
QuantHub Verdict
INTU has more upside to fair value
(+45.0%).
INTU trades at a lower forward P/E
(16.1x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
INTU |
KO |
| Current Price |
$267.00 |
$79.39 |
| Fair Value Estimate |
$387.15 |
$71.54 |
| Upside to Fair Value |
+45.0%
|
-9.9%
|
| Market Cap |
$73.0B |
$341.6B |
| Forward P/E |
16.1x
|
24.9x
|
| EV / EBITDA |
10.7x
|
19.5x
|
| Price / Sales |
3.5x
|
6.9x
|
| Price / FCF |
9.5x
|
27.2x
|
| Revenue Growth YoY |
+10.4%
|
+12.1%
|
| Gross Margin |
81.0%
|
61.7%
|
| Operating Margin |
27.5%
|
29.3%
|
| Return on Equity |
23.3%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
10.56%
|
3.68%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Intuit Inc. is a leading technology company specializing in software applications for small businesses, consumers, and professionals, with dominant market positions in DIY tax preparation and SMB accounting. The company benefits from a durable competitive moat driven by its extensive ecosystem scale, data and AI capabilities, and strong brand recognition. Under CEO Sasan Goodarzi, Intuit has demo…
The Coca-Cola Company is a leading global branded beverages company with a very wide moat in sparkling soft drinks and non-alcoholic ready-to-drink beverages. It benefits from strong pricing power, stable margins, and high recurring cash flow, supported by a seasoned management team with deep company tenure. Despite solid recent growth with revenue up 12.1% and earnings up 17.8% in the most recen…
Accumulation Zones
| Metric |
INTU |
KO |
| Zone Low |
$290.36 |
$53.66 |
| Zone High |
$329.08 |
$60.81 |
| In Buy Zone? |
Yes
|
No
|