HON vs TTD: Which Is the Better Buy?
Side-by-side comparison of Honeywell International Inc. and The Trade Desk, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-14.
Honeywell International Inc. · Industrials
$222.25
-5.5% upside to fair value
Grade D
High Quality
VS
The Trade Desk, Inc. · Communication Services
$18.51
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
TTD has more upside to fair value
(+45.0%).
HON trades at a lower forward P/E
(15.7x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
HON |
TTD |
| Current Price |
$222.25 |
$18.51 |
| Fair Value Estimate |
$210.05 |
$26.84 |
| Upside to Fair Value |
-5.5%
|
+45.0%
|
| Market Cap |
$70.4B |
$8.7B |
| Forward P/E |
15.7x
|
20.3x
|
| EV / EBITDA |
13.1x
|
10.5x
|
| Price / Sales |
1.9x
|
2.9x
|
| Price / FCF |
17.1x
|
10.4x
|
| Revenue Growth YoY |
-6.9%
|
+11.8%
|
| Gross Margin |
36.9%
|
77.8%
|
| Operating Margin |
14.9%
|
20.3%
|
| Return on Equity |
23.6%
|
16.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
5.84%
|
9.62%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Honeywell International Inc. operates as a diversified industrial conglomerate with a strong presence in multiple sectors including aerospace, building technologies, and performance materials. The company demonstrates high business quality with a durable competitive moat supported by strong margins, a 23.6% return on equity, and solid free cash flow generation of $16.78 per share. However, recent…
The Trade Desk operates a leading demand-side platform in the advertising technology sector, specializing in programmatic ad buying with a strong focus on connected TV, retail media, audio, and international markets. The company benefits from a durable competitive moat driven by founder-led management with over 15 years of continuity, a differentiated open-internet infrastructure, and a dominant …
Accumulation Zones
| Metric |
HON |
TTD |
| Zone Low |
$157.54 |
$20.13 |
| Zone High |
$178.54 |
$22.81 |
| In Buy Zone? |
No
|
Yes
|