HON vs TTD: Which Is the Better Buy?
Side-by-side comparison of Honeywell International Inc. and The Trade Desk, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-16.
Honeywell International Inc. · Industrials
$235.04
-9.9% upside to fair value
Med Conviction
Grade B
VS
The Trade Desk, Inc. · Technology
$22.76
+488.8% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
TTD has more upside to fair value
(+488.8%).
HON trades at a lower forward P/E
(22.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
HON |
TTD |
| Current Price |
$235.04 |
$22.76 |
| Fair Value Estimate |
$211.73 |
$134.00 |
| Upside to Fair Value |
-9.9%
|
+488.8%
|
| Market Cap |
$149.4B |
$10.8B |
| Forward P/E |
22.3x
|
24.6x
|
| EV / EBITDA |
16.9x
|
—
|
| Price / Sales |
4.0x
|
3.7x
|
| Price / FCF |
27.7x
|
13.8x
|
| Revenue Growth YoY |
-2.7%
|
+14.5%
|
| Gross Margin |
36.9%
|
78.6%
|
| Operating Margin |
17.7%
|
20.3%
|
| Return on Equity |
33.28%
|
16.9%
|
| Dividend Yield |
1.92% |
— |
| FCF Yield |
3.61%
|
7.3%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Honeywell is a diversified industrial conglomerate in the final stages of a transformative three-way separation into Honeywell Aerospace, Solstice Advanced Materials, and a retained Automation entity, targeting Q3 2026 completion. The business generated 33% ROE and $5.4B in free cash flow on $37.4B revenue in FY2025, supported by a record $37B backlog with 23% organic order growth in Q4. At $235 …
The Trade Desk is the largest independent demand-side platform for programmatic advertising with 78.6% gross margins. After recent sell-off, stock trades at 3.2x forward P/S vs historical higher multiples, offering upside if growth stabilizes at 15%+. A-tier business at cheap valuation.[1]
Accumulation Zones
| Metric |
HON |
TTD |
| Zone Low |
$158.80 |
$100.00 |
| Zone High |
$179.97 |
$114.00 |
| In Buy Zone? |
No
|
Yes
|