HON vs NKE: Which Is the Better Buy?
Side-by-side comparison of Honeywell International Inc. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
Honeywell International Inc. · Industrials
$212.55
-8.5% upside to fair value
Med Conviction
Grade C
VS
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
NKE has more upside to fair value
(+9.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
HON |
NKE |
| Current Price |
$212.55 |
$35.78 |
| Fair Value Estimate |
$194.50 |
$39.33 |
| Upside to Fair Value |
-8.5%
|
+9.9%
|
| Market Cap |
$67.4B |
$53.0B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
7.4x
|
12.0x
|
| Price / Sales |
1.9x
|
1.1x
|
| Price / FCF |
16.4x
|
24.3x
|
| Revenue Growth YoY |
-6.1%
|
-1.1%
|
| Gross Margin |
36.6%
|
42.9%
|
| Operating Margin |
14.1%
|
8.2%
|
| Return on Equity |
41.7%
|
22.0%
|
| Dividend Yield |
2.09% |
4.58% |
| FCF Yield |
6.11%
|
4.12%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Honeywell International Inc. is a 101,000-employee diversified industrial technology and manufacturing conglomerate, led by CEO Vimal Kapur, spanning Aerospace, Building Technologies, Performance Materials and Technologies, and Safety and Productivity Solutions. Business quality is solid but not exceptional: the company carries a durable intangible-asset and switching-cost moat in aerospace avion…
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Accumulation Zones
| Metric |
HON |
NKE |
| Zone Low |
$145.88 |
$29.50 |
| Zone High |
$165.32 |
$33.43 |
| In Buy Zone? |
No
|
No
|