HON vs MCD: Which Is the Better Buy?

Side-by-side comparison of Honeywell International Inc. and McDonald's Corporation β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-20.
Honeywell International Inc. Β· Industrials
$222.25
-5.5% upside to fair value
Grade D High Quality
VS
McDonald's Corporation Β· Consumer Cyclical
$267.71
+20.6% upside to fair value
Med Conviction Grade C+ High Quality
QuantHub Verdict
MCD has more upside to fair value (+20.6%). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric HON MCD
Current Price $222.25 $267.71
Fair Value Estimate $210.05 $322.85
Upside to Fair Value -5.5% +20.6%
Market Cap $70.4B $190.2B
Forward P/E 15.7x β€”
EV / EBITDA 13.1x 16.4x
Price / Sales 1.9x 6.9x
Price / FCF 17.1x 27.0x
Revenue Growth YoY -6.9% +9.4%
Gross Margin 36.9% 57.4%
Operating Margin 14.9% 46.0%
Return on Equity 23.6% -433.9%
Dividend Yield 0% 2.75%
FCF Yield 5.84% 3.7%
Analyst Consensus Strong Buy Buy
Investment Thesis
HON β€” Honeywell International Inc.
Honeywell International Inc. operates as a diversified industrial conglomerate with a strong presence in multiple sectors including aerospace, building technologies, and performance materials. The company demonstrates high business quality with a durable competitive moat supported by strong margins, a 23.6% return on equity, and solid free cash flow generation of $16.78 per share. However, recent…
MCD β€” McDonald's Corporation
McDonald's is a global quick-service restaurant franchisor and real-estate platform whose approximately 95% franchised restaurant base generates unusually high-margin, recurring royalty and rent income, supporting a 46.0% operating margin and 31.6% net margin. Business quality is high because its brand, global purchasing scale, nearly 29,000 drive-thrus, digital ecosystem and 210 million 90-day a…
Accumulation Zones
Metric HON MCD
Zone Low $157.54 $242.14
Zone High $178.54 $274.42
In Buy Zone? No Yes
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