HON vs MAR: Which Is the Better Buy?

Side-by-side comparison of Honeywell International Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-05-07.
Honeywell International Inc. · Industrials
$213.17
-14.5% upside to fair value
Grade D
VS
Marriott International, Inc. · Consumer Cyclical
$359.06
-45.0% upside to fair value
Grade D
QuantHub Verdict
HON has more upside to fair value (-14.5%). HON trades at a lower forward P/E (33.0x). These are model outputs — not personalized investment advice. See all research →
Valuation & Fundamentals
Metric HON MAR
Current Price $213.17 $359.06
Fair Value Estimate $182.35 $197.48
Upside to Fair Value -14.5% -45.0%
Market Cap $135.1B $95.2B
Forward P/E 33.0x 37.7x
EV / EBITDA 23.9x 29.5x
Price / Sales 3.7x 4.4x
Price / FCF 32.4x 29.3x
Revenue Growth YoY -6.9% -71.1%
Gross Margin 36.9% 6.0%
Operating Margin 14.9% 19.6%
Return on Equity 23.6% -78.5%
Dividend Yield 0% 0%
FCF Yield 3.09% 3.41%
Analyst Consensus Buy Hold
Investment Thesis
HON — Honeywell International Inc.
Honeywell International Inc. is a diversified industrial conglomerate operating across Aerospace Technologies, Building Automation, Process Automation and Technology, and Safety and Productivity Solutions. The company benefits from a strong leadership team with deep internal experience and a history of strategic acquisitions that have expanded its portfolio into high-growth areas such as aerospac…
MAR — Marriott International, Inc.
Marriott International operates a global fee-driven, asset-light hotel business with a portfolio of over 30 brands and a strong competitive position in the travel lodging industry. The company benefits from a durable competitive moat supported by its brand strength, extensive network, and recurring franchise and management fees. However, recent financials show significant headwinds with a 71.1% y…
Accumulation Zones
Metric HON MAR
Zone Low $136.76 $148.11
Zone High $155.00 $167.86
In Buy Zone? No No
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