HON vs MAR: Which Is the Better Buy?
Side-by-side comparison of Honeywell International Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Honeywell International Inc. · Industrials
$235.04
-9.9% upside to fair value
Med Conviction
Grade B
VS
Marriott International, Inc. · Consumer Cyclical
$377.93
-16.6% upside to fair value
Grade D
QuantHub Verdict
HON has more upside to fair value
(-9.9%).
HON trades at a lower forward P/E
(22.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
HON |
MAR |
| Current Price |
$235.04 |
$377.93 |
| Fair Value Estimate |
$211.73 |
$315.15 |
| Upside to Fair Value |
-9.9%
|
-16.6%
|
| Market Cap |
$149.4B |
$100.2B |
| Forward P/E |
22.3x
|
39.0x
|
| EV / EBITDA |
16.9x
|
25.3x
|
| Price / Sales |
4.0x
|
3.8x
|
| Price / FCF |
27.7x
|
34.6x
|
| Revenue Growth YoY |
-2.7%
|
+3.1%
|
| Gross Margin |
36.9%
|
21.3%
|
| Operating Margin |
17.7%
|
15.8%
|
| Return on Equity |
33.28%
|
-79.9%
|
| Dividend Yield |
1.92% |
0% |
| FCF Yield |
3.61%
|
2.89%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Honeywell is a diversified industrial conglomerate in the final stages of a transformative three-way separation into Honeywell Aerospace, Solstice Advanced Materials, and a retained Automation entity, targeting Q3 2026 completion. The business generated 33% ROE and $5.4B in free cash flow on $37.4B revenue in FY2025, supported by a record $37B backlog with 23% organic order growth in Q4. At $235 …
Marriott International operates the world's largest hospitality portfolio with approximately 8,900 to 9,000 properties across 141 countries and over 30 brands, supported by the largest loyalty program with 203 to 210 million members. The company benefits from a durable competitive moat driven by scale, brand strength, and network effects. However, despite steady revenue growth of 3.1% year-over-y…
Accumulation Zones
| Metric |
HON |
MAR |
| Zone Low |
$158.80 |
$236.36 |
| Zone High |
$179.97 |
$267.88 |
| In Buy Zone? |
No
|
No
|