HON vs MAR: Which Is the Better Buy?
Side-by-side comparison of Honeywell International Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
Honeywell International Inc. · Industrials
$212.55
-8.5% upside to fair value
Med Conviction
Grade C
VS
Marriott International, Inc. · Consumer Cyclical
$334.97
+20.6% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
MAR has more upside to fair value
(+20.6%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
HON |
MAR |
| Current Price |
$212.55 |
$334.97 |
| Fair Value Estimate |
$194.50 |
$403.81 |
| Upside to Fair Value |
-8.5%
|
+20.6%
|
| Market Cap |
$67.4B |
$87.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
7.4x
|
22.2x
|
| Price / Sales |
1.9x
|
3.2x
|
| Price / FCF |
16.4x
|
28.7x
|
| Revenue Growth YoY |
-6.1%
|
+4.8%
|
| Gross Margin |
36.6%
|
20.2%
|
| Operating Margin |
14.1%
|
15.8%
|
| Return on Equity |
41.7%
|
-66.7%
|
| Dividend Yield |
2.09% |
0.84% |
| FCF Yield |
6.11%
|
3.48%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Honeywell International Inc. is a 101,000-employee diversified industrial technology and manufacturing conglomerate, led by CEO Vimal Kapur, spanning Aerospace, Building Technologies, Performance Materials and Technologies, and Safety and Productivity Solutions. Business quality is solid but not exceptional: the company carries a durable intangible-asset and switching-cost moat in aerospace avion…
Marriott International is a global asset-light hotel franchisor and manager whose 10,082-property, 1.814 million-room system, 629,000-room development pipeline, broad brands, and more than 295 million Bonvoy members support durable fee-led economics. Business quality is tempered by cyclicality, competitive owner incentives, and $16.915 billion of debt, while reported ROE is negative 66.7%. In the…
Accumulation Zones
| Metric |
HON |
MAR |
| Zone Low |
$145.88 |
$302.86 |
| Zone High |
$165.32 |
$343.24 |
| In Buy Zone? |
No
|
Yes
|