HON vs MAR: Which Is the Better Buy?
Side-by-side comparison of Honeywell International Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-20.
Honeywell International Inc. · Industrials
$222.25
-5.5% upside to fair value
Grade D
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$366.24
-3.4% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
MAR has more upside to fair value
(-3.4%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
HON |
MAR |
| Current Price |
$222.25 |
$366.24 |
| Fair Value Estimate |
$210.05 |
$353.64 |
| Upside to Fair Value |
-5.5%
|
-3.4%
|
| Market Cap |
$70.4B |
$96.6B |
| Forward P/E |
15.7x
|
—
|
| EV / EBITDA |
13.1x
|
23.8x
|
| Price / Sales |
1.9x
|
3.7x
|
| Price / FCF |
17.1x
|
31.6x
|
| Revenue Growth YoY |
-6.9%
|
+6.2%
|
| Gross Margin |
36.9%
|
21.4%
|
| Operating Margin |
14.9%
|
16.0%
|
| Return on Equity |
23.6%
|
-74.1%
|
| Dividend Yield |
0% |
0.75% |
| FCF Yield |
5.84%
|
3.17%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Honeywell International Inc. operates as a diversified industrial conglomerate with a strong presence in multiple sectors including aerospace, building technologies, and performance materials. The company demonstrates high business quality with a durable competitive moat supported by strong margins, a 23.6% return on equity, and solid free cash flow generation of $16.78 per share. However, recent…
Marriott International is a global asset-light hotel franchisor, manager and licensor whose high-quality brands, nearly 283 million Bonvoy members, more than 9,900 properties across 146 countries and record 4,107-property development pipeline create meaningful network, distribution and brand advantages. Q1 2026 demonstrated resilient underlying fee economics: adjusted revenue excluding cost-reimb…
Accumulation Zones
| Metric |
HON |
MAR |
| Zone Low |
$157.54 |
$265.23 |
| Zone High |
$178.54 |
$300.59 |
| In Buy Zone? |
No
|
No
|