HD vs NKE: Which Is the Better Buy?
Side-by-side comparison of The Home Depot, Inc. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
The Home Depot, Inc. · Consumer Cyclical
$292.18
+44.2% upside to fair value
Med Conviction
Grade B
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
HD has more upside to fair value
(+44.2%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
HD |
NKE |
| Current Price |
$292.18 |
$35.78 |
| Fair Value Estimate |
$421.26 |
$39.33 |
| Upside to Fair Value |
+44.2%
|
+9.9%
|
| Market Cap |
$291.3B |
$53.0B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
14.7x
|
12.0x
|
| Price / Sales |
1.7x
|
1.1x
|
| Price / FCF |
19.2x
|
24.3x
|
| Revenue Growth YoY |
+5.7%
|
-1.1%
|
| Gross Margin |
33.2%
|
42.9%
|
| Operating Margin |
12.4%
|
8.2%
|
| Return on Equity |
102.7%
|
22.0%
|
| Dividend Yield |
3.18% |
4.58% |
| FCF Yield |
5.2%
|
4.12%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
The Home Depot is the largest home-improvement retailer in the United States, operating a network of roughly 2,300 stores supported by about 472,400 full-time employees, and serving both do-it-yourself homeowners and professional contractors through stores, homedepot.com, and specialty sites such as blinds.com. The business quality is high: it generates a 102.7% return on equity, a 33.2% trailing…
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Accumulation Zones
| Metric |
HD |
NKE |
| Zone Low |
$315.94 |
$29.50 |
| Zone High |
$358.07 |
$33.43 |
| In Buy Zone? |
Yes
|
No
|