HD vs MCD: Which Is the Better Buy?

Side-by-side comparison of The Home Depot, Inc. and McDonald's Corporation โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-20.
The Home Depot, Inc. ยท Consumer Cyclical
$343.30
+34.6% upside to fair value
Grade A High Quality
VS
McDonald's Corporation ยท Consumer Cyclical
$267.71
+20.6% upside to fair value
Med Conviction Grade C+ High Quality
QuantHub Verdict
HD has more upside to fair value (+34.6%). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric HD MCD
Current Price $343.30 $267.71
Fair Value Estimate $462.14 $322.85
Upside to Fair Value +34.6% +20.6%
Market Cap $342.3B $190.2B
Forward P/E 24.3x โ€”
EV / EBITDA 16.5x 16.4x
Price / Sales 2.0x 6.9x
Price / FCF 23.9x 27.0x
Revenue Growth YoY +4.8% +9.4%
Gross Margin 33.1% 57.4%
Operating Margin 12.4% 46.0%
Return on Equity 113.3% -433.9%
Dividend Yield 0% 2.75%
FCF Yield 4.18% 3.7%
Analyst Consensus Buy Buy
Investment Thesis
HD โ€” The Home Depot, Inc.
The Home Depot, Inc. operates as a leading home improvement retailer in the consumer cyclical sector, leveraging a strong brand and cost advantages to maintain a durable competitive moat. Despite a modest revenue growth of 4.8% and a decline in earnings by 4.2% in the most recent quarter, the company exhibits exceptional profitability metrics including a 113.3% return on equity and solid margins โ€ฆ
MCD โ€” McDonald's Corporation
McDonald's is a global quick-service restaurant franchisor and real-estate platform whose approximately 95% franchised restaurant base generates unusually high-margin, recurring royalty and rent income, supporting a 46.0% operating margin and 31.6% net margin. Business quality is high because its brand, global purchasing scale, nearly 29,000 drive-thrus, digital ecosystem and 210 million 90-day aโ€ฆ
Accumulation Zones
Metric HD MCD
Zone Low $346.61 $242.14
Zone High $392.82 $274.42
In Buy Zone? Yes Yes
โ† HD Research    MCD Research โ†’    All Research