HD vs KO: Which Is the Better Buy?

Side-by-side comparison of The Home Depot, Inc. and The Coca-Cola Company โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-05-04.
The Home Depot, Inc. ยท Consumer Cyclical
$337.34
+12.1% upside to fair value
Med Conviction Grade B
VS
The Coca-Cola Company ยท Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D High Quality
QuantHub Verdict
HD has more upside to fair value (+12.1%). HD trades at a lower forward P/E (23.0x). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric HD KO
Current Price $337.34 $78.19
Fair Value Estimate $378.00 $72.12
Upside to Fair Value +12.1% -7.8%
Market Cap $336.0B $336.5B
Forward P/E 23.0x 24.6x
EV / EBITDA 18.1x 19.9x
Price / Sales 2.3x 6.8x
Price / FCF 29.7x 26.8x
Revenue Growth YoY +3.2% +12.1%
Gross Margin 33.3% 61.7%
Operating Margin 12.7% 29.3%
Return on Equity 110.5% 43.6%
Dividend Yield 2.44% 0%
FCF Yield 3.37% 3.73%
Analyst Consensus Buy Strong Buy
Investment Thesis
HD โ€” The Home Depot, Inc.
Home Depot remains the world's largest home improvement retailer with 2,350+ stores, dominant 52% market share, and a rapidly growing Pro contractor segment bolstered by the SRS Distribution acquisition. The stock has declined 21% from its $427 high to $337, but now trades at 2.28x P/S, near the 5-year median of 2.31x, and 26.5x P/E which is above the 5-year median of 23.5x. EPS declined 4.6% in โ€ฆ
KO โ€” The Coca-Cola Company
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mosโ€ฆ
Accumulation Zones
Metric HD KO
Zone Low $285.00 $54.09
Zone High $320.00 $61.30
In Buy Zone? No No
โ† HD Research    KO Research โ†’    All Research