GS vs NOW: Which Is the Better Buy?
Side-by-side comparison of The Goldman Sachs Group, Inc. and ServiceNow, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
The Goldman Sachs Group, Inc. · Financial Services
$923.29
+25.9% upside to fair value
Med Conviction
Grade C
High Quality
VS
ServiceNow, Inc. · Technology
$139.82
+16.2% upside to fair value
Med Conviction
Grade A-
High Quality
QuantHub Verdict
GS has more upside to fair value
(+25.9%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GS |
NOW |
| Current Price |
$923.29 |
$139.82 |
| Fair Value Estimate |
$1,162.79 |
$162.50 |
| Upside to Fair Value |
+25.9%
|
+16.2%
|
| Market Cap |
$272.4B |
$144.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
26.3x
|
43.1x
|
| Price / Sales |
2.3x
|
9.8x
|
| Price / FCF |
—
|
31.5x
|
| Revenue Growth YoY |
+22.9%
|
+24.0%
|
| Gross Margin |
57.3%
|
74.8%
|
| Operating Margin |
24.8%
|
11.4%
|
| Return on Equity |
17.0%
|
13.8%
|
| Dividend Yield |
1.95% |
0% |
| FCF Yield |
—
|
3.17%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
Goldman Sachs is a global financial services firm operating four divisions: Investment Banking, Global Markets, Asset Management, and Consumer & Wealth Management, with 46,200 full-time employees and a market cap of $272.38 billion at a current price of $923.29. The business quality is high because of its leading franchise in advisory, underwriting, and trading, evidenced by a 17.0% ROE, a 57.3% …
ServiceNow provides a cloud-based enterprise workflow platform spanning IT service management, operations, employee workflows, CRM, AI orchestration and security. Business quality is high because its common data model, deeply embedded workflows and cross-department deployments create meaningful switching costs, while roughly 90% of the Fortune 500 use the platform and more than 85 billion workflo…
Accumulation Zones
| Metric |
GS |
NOW |
| Zone Low |
$872.09 |
$121.88 |
| Zone High |
$988.37 |
$138.12 |
| In Buy Zone? |
Yes
|
No
|