GS vs NOW: Which Is the Better Buy?
Side-by-side comparison of The Goldman Sachs Group, Inc. and ServiceNow, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-18.
The Goldman Sachs Group, Inc. · Financial Services
$1,045.91
-45.0% upside to fair value
Grade D
VS
ServiceNow, Inc. · Technology
$103.24
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
NOW has more upside to fair value
(+45.0%).
GS trades at a lower forward P/E
(23.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GS |
NOW |
| Current Price |
$1,045.91 |
$103.24 |
| Fair Value Estimate |
$575.25 |
$149.70 |
| Upside to Fair Value |
-45.0%
|
+45.0%
|
| Market Cap |
$308.6B |
$106.5B |
| Forward P/E |
23.6x
|
61.1x
|
| EV / EBITDA |
15.9x
|
32.9x
|
| Price / Sales |
3.1x
|
7.6x
|
| Price / FCF |
-7.4x
|
23.0x
|
| Revenue Growth YoY |
-35.0%
|
+22.1%
|
| Gross Margin |
47.4%
|
76.6%
|
| Operating Margin |
17.8%
|
13.4%
|
| Return on Equity |
15.3%
|
15.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
4.35%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
The Goldman Sachs Group, Inc. operates as a leading global financial services firm specializing in investment banking, securities, investment management, and consumer banking. Despite its strong brand and competitive position in financial capital markets, the company currently faces significant headwinds as evidenced by a 35% decline in revenue and a 100% drop in earnings in the most recent quart…
ServiceNow, Inc. operates in the technology sector specializing in software applications, delivering high-quality enterprise cloud solutions with a durable competitive moat evidenced by a 15% return on equity and strong gross margins of 76.6%. The company is currently in an investing growth phase with 22.1% revenue growth in the most recent quarter, although earnings growth is modest at 2.0%. Des…
Accumulation Zones
| Metric |
GS |
NOW |
| Zone Low |
$431.44 |
$112.27 |
| Zone High |
$488.96 |
$127.24 |
| In Buy Zone? |
No
|
Yes
|