GS vs MS: Which Is the Better Buy?
Side-by-side comparison of The Goldman Sachs Group, Inc. and Morgan Stanley — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
The Goldman Sachs Group, Inc. · Financial Services
$923.29
+25.9% upside to fair value
Med Conviction
Grade C
High Quality
VS
Morgan Stanley · Financial Services
$206.27
+15.9% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
GS has more upside to fair value
(+25.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GS |
MS |
| Current Price |
$923.29 |
$206.27 |
| Fair Value Estimate |
$1,162.79 |
$239.00 |
| Upside to Fair Value |
+25.9%
|
+15.9%
|
| Market Cap |
$272.4B |
$325.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
26.3x
|
23.5x
|
| Price / Sales |
2.3x
|
2.6x
|
| Price / FCF |
—
|
—
|
| Revenue Growth YoY |
+22.9%
|
+22.4%
|
| Gross Margin |
57.3%
|
59.7%
|
| Operating Margin |
24.8%
|
20.7%
|
| Return on Equity |
17.0%
|
18.1%
|
| Dividend Yield |
1.95% |
2.01% |
| FCF Yield |
—
|
—
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Goldman Sachs is a global financial services firm operating four divisions: Investment Banking, Global Markets, Asset Management, and Consumer & Wealth Management, with 46,200 full-time employees and a market cap of $272.38 billion at a current price of $923.29. The business quality is high because of its leading franchise in advisory, underwriting, and trading, evidenced by a 17.0% ROE, a 57.3% …
Morgan Stanley is a diversified capital-markets and wealth-management franchise spanning institutional securities, advisor-led and self-directed wealth, workplace services, and investment management. Business quality is solid but inherently cyclical: it combines $8.084 trillion of wealth client assets and $2.004 trillion of investment-management AUM/AUS with a strengthening 15.5% institutional pe…
Accumulation Zones
| Metric |
GS |
MS |
| Zone Low |
$872.09 |
$179.25 |
| Zone High |
$988.37 |
$203.15 |
| In Buy Zone? |
Yes
|
No
|