GS vs MS: Which Is the Better Buy?
Side-by-side comparison of The Goldman Sachs Group, Inc. and Morgan Stanley — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-22.
The Goldman Sachs Group, Inc. · Financial Services
$907.80
-3.1% upside to fair value
Low Conviction
Grade C+
VS
Morgan Stanley · Financial Services
$189.30
-30.5% upside to fair value
Grade C
High Quality
QuantHub Verdict
GS has more upside to fair value
(-3.1%).
GS trades at a lower forward P/E
(15.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GS |
MS |
| Current Price |
$907.80 |
$189.30 |
| Fair Value Estimate |
$880.00 |
$131.49 |
| Upside to Fair Value |
-3.1%
|
-30.5%
|
| Market Cap |
$269.4B |
$300.6B |
| Forward P/E |
15.6x
|
16.4x
|
| EV / EBITDA |
29.7x
|
24.4x
|
| Price / Sales |
2.1x
|
2.5x
|
| Price / FCF |
—
|
-16.8x
|
| Revenue Growth YoY |
+9.0%
|
+18.8%
|
| Gross Margin |
47.5%
|
58.0%
|
| Operating Margin |
17.5%
|
19.5%
|
| Return on Equity |
13.8%
|
16.7%
|
| Dividend Yield |
1.71% |
0% |
| FCF Yield |
—
|
—
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Goldman Sachs remains the premier global investment bank with dominant franchises in M&A advisory, equities trading, and asset management. FY2025 delivered $58.3B net revenues, 15% ROE, and $51.32 diluted EPS, powered by record equities trading and a resurgent IB pipeline. The stock has pulled back 8% from January highs near $985 but still trades at 2.27x book value, well above the 5-year median …
Morgan Stanley is a leading global financial services firm operating in Institutional Securities, Wealth Management, and Investment Management. The company benefits from a durable competitive moat supported by its systemically important status, diversified revenue streams, and strong management with a 36-year veteran CEO. Despite solid fundamentals including 14.2% revenue growth in 2025 and 16.7%…
Accumulation Zones
| Metric |
GS |
MS |
| Zone Low |
$600.00 |
$98.62 |
| Zone High |
$680.00 |
$111.77 |
| In Buy Zone? |
No
|
No
|