GS vs MAR: Which Is the Better Buy?
Side-by-side comparison of The Goldman Sachs Group, Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
The Goldman Sachs Group, Inc. · Financial Services
$923.29
+25.9% upside to fair value
Med Conviction
Grade C
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$334.97
+20.6% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
GS has more upside to fair value
(+25.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GS |
MAR |
| Current Price |
$923.29 |
$334.97 |
| Fair Value Estimate |
$1,162.79 |
$403.81 |
| Upside to Fair Value |
+25.9%
|
+20.6%
|
| Market Cap |
$272.4B |
$87.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
26.3x
|
22.2x
|
| Price / Sales |
2.3x
|
3.2x
|
| Price / FCF |
—
|
28.7x
|
| Revenue Growth YoY |
+22.9%
|
+4.8%
|
| Gross Margin |
57.3%
|
20.2%
|
| Operating Margin |
24.8%
|
15.8%
|
| Return on Equity |
17.0%
|
-66.7%
|
| Dividend Yield |
1.95% |
0.84% |
| FCF Yield |
—
|
3.48%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Goldman Sachs is a global financial services firm operating four divisions: Investment Banking, Global Markets, Asset Management, and Consumer & Wealth Management, with 46,200 full-time employees and a market cap of $272.38 billion at a current price of $923.29. The business quality is high because of its leading franchise in advisory, underwriting, and trading, evidenced by a 17.0% ROE, a 57.3% …
Marriott International is a global asset-light hotel franchisor and manager whose 10,082-property, 1.814 million-room system, 629,000-room development pipeline, broad brands, and more than 295 million Bonvoy members support durable fee-led economics. Business quality is tempered by cyclicality, competitive owner incentives, and $16.915 billion of debt, while reported ROE is negative 66.7%. In the…
Accumulation Zones
| Metric |
GS |
MAR |
| Zone Low |
$872.09 |
$302.86 |
| Zone High |
$988.37 |
$343.24 |
| In Buy Zone? |
Yes
|
Yes
|