GS vs MAR: Which Is the Better Buy?
Side-by-side comparison of The Goldman Sachs Group, Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-07.
The Goldman Sachs Group, Inc. · Financial Services
$926.55
-45.0% upside to fair value
Grade D
VS
Marriott International, Inc. · Consumer Cyclical
$359.06
-45.0% upside to fair value
Grade D
QuantHub Verdict
GS trades at a lower forward P/E
(15.6x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GS |
MAR |
| Current Price |
$926.55 |
$359.06 |
| Fair Value Estimate |
$509.60 |
$197.48 |
| Upside to Fair Value |
-45.0%
|
-45.0%
|
| Market Cap |
$275.0B |
$95.2B |
| Forward P/E |
15.6x
|
37.7x
|
| EV / EBITDA |
30.6x
|
29.5x
|
| Price / Sales |
2.5x
|
4.4x
|
| Price / FCF |
-5.8x
|
29.3x
|
| Revenue Growth YoY |
-45.4%
|
-71.1%
|
| Gross Margin |
55.5%
|
6.0%
|
| Operating Margin |
20.5%
|
19.6%
|
| Return on Equity |
14.6%
|
-78.5%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
3.41%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
The Goldman Sachs Group, Inc. operates as a leading global financial services firm specializing in investment banking, securities, investment management, and consumer banking. The company benefits from a high-quality business model characterized by strong brand recognition, deep client relationships, and a history of stable leadership. However, the stock is currently significantly overvalued, tra…
Marriott International operates a global fee-driven, asset-light hotel business with a portfolio of over 30 brands and a strong competitive position in the travel lodging industry. The company benefits from a durable competitive moat supported by its brand strength, extensive network, and recurring franchise and management fees. However, recent financials show significant headwinds with a 71.1% y…
Accumulation Zones
| Metric |
GS |
MAR |
| Zone Low |
$382.20 |
$148.11 |
| Zone High |
$433.16 |
$167.86 |
| In Buy Zone? |
No
|
No
|