GS vs KO: Which Is the Better Buy?

Side-by-side comparison of The Goldman Sachs Group, Inc. and The Coca-Cola Company β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-05-04.
The Goldman Sachs Group, Inc. Β· Financial Services
$926.55
-98.0% upside to fair value
Grade D
VS
The Coca-Cola Company Β· Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D High Quality
QuantHub Verdict
KO has more upside to fair value (-7.8%). GS trades at a lower forward P/E (15.6x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric GS KO
Current Price $926.55 $78.19
Fair Value Estimate $18.16 $72.12
Upside to Fair Value -98.0% -7.8%
Market Cap $275.0B $336.5B
Forward P/E 15.6x 24.6x
EV / EBITDA 30.6x 19.9x
Price / Sales 2.5x 6.8x
Price / FCF -5.8x 26.8x
Revenue Growth YoY -45.4% +12.1%
Gross Margin 55.5% 61.7%
Operating Margin 20.5% 29.3%
Return on Equity 14.6% 43.6%
Dividend Yield 0% 0%
FCF Yield β€” 3.73%
Analyst Consensus Hold Strong Buy
Investment Thesis
GS β€” The Goldman Sachs Group, Inc.
The Goldman Sachs Group, Inc. operates as a leading global financial services firm specializing in investment banking, securities, investment management, and consumer banking. The company benefits from a high-quality business model characterized by strong brand recognition, deep client relationships, and a history of stable leadership. However, the stock is currently significantly overvalued, tra…
KO β€” The Coca-Cola Company
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mos…
Accumulation Zones
Metric GS KO
Zone Low $13.62 $54.09
Zone High $15.44 $61.30
In Buy Zone? No No
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