GS vs KO: Which Is the Better Buy?
Side-by-side comparison of The Goldman Sachs Group, Inc. and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
The Goldman Sachs Group, Inc. · Financial Services
$1,045.91
-45.0% upside to fair value
Grade D
VS
The Coca-Cola Company · Consumer Defensive
$84.92
-10.2% upside to fair value
Grade C
High Quality
QuantHub Verdict
KO has more upside to fair value
(-10.2%).
GS trades at a lower forward P/E
(23.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GS |
KO |
| Current Price |
$1,045.91 |
$84.92 |
| Fair Value Estimate |
$575.25 |
$76.30 |
| Upside to Fair Value |
-45.0%
|
-10.2%
|
| Market Cap |
$308.6B |
$365.4B |
| Forward P/E |
23.6x
|
26.6x
|
| EV / EBITDA |
15.9x
|
20.7x
|
| Price / Sales |
3.1x
|
7.4x
|
| Price / FCF |
-7.4x
|
29.1x
|
| Revenue Growth YoY |
-35.0%
|
+12.1%
|
| Gross Margin |
47.4%
|
61.7%
|
| Operating Margin |
17.8%
|
29.3%
|
| Return on Equity |
15.3%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
3.44%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
The Goldman Sachs Group, Inc. operates as a leading global financial services firm specializing in investment banking, securities, investment management, and consumer banking. Despite its strong brand and competitive position in financial capital markets, the company currently faces significant headwinds as evidenced by a 35% decline in revenue and a 100% drop in earnings in the most recent quart…
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a durable competitive moat driven by its strong brand and extensive distribution network. The business quality is high, evidenced by a 43.6% return on equity, robust gross margin of 61.7%, and solid revenue and earnings growth of 12.1% and 17.8% respectively in the most recent quarter. Despite the…
Accumulation Zones
| Metric |
GS |
KO |
| Zone Low |
$431.44 |
$57.22 |
| Zone High |
$488.96 |
$64.85 |
| In Buy Zone? |
No
|
No
|