GS vs KO: Which Is the Better Buy?

Side-by-side comparison of The Goldman Sachs Group, Inc. and The Coca-Cola Company β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-06-20.
The Goldman Sachs Group, Inc. Β· Financial Services
$1,096.56
-45.0% upside to fair value
Grade C High Quality
VS
The Coca-Cola Company Β· Consumer Defensive
$79.39
-9.9% upside to fair value
Grade D High Quality
QuantHub Verdict
KO has more upside to fair value (-9.9%). GS trades at a lower forward P/E (19.8x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric GS KO
Current Price $1,096.56 $79.39
Fair Value Estimate $603.11 $71.54
Upside to Fair Value -45.0% -9.9%
Market Cap $323.5B $341.6B
Forward P/E 19.8x 24.9x
EV / EBITDA 42.8x 19.5x
Price / Sales 2.9x 6.9x
Price / FCF -7.7x 27.2x
Revenue Growth YoY -45.4% +12.1%
Gross Margin 55.5% 61.7%
Operating Margin 20.5% 29.3%
Return on Equity 14.6% 43.6%
Dividend Yield 0% 0%
FCF Yield β€” 3.68%
Analyst Consensus Hold Strong Buy
Investment Thesis
GS β€” The Goldman Sachs Group, Inc.
The Goldman Sachs Group, Inc. operates as a leading global financial services firm with a strong presence in investment banking, global markets, and asset and wealth management. The company benefits from a durable competitive moat based on scale, brand, client relationships, and technology infrastructure. However, recent financial data shows a significant 45.4% year-over-year revenue decline in t…
KO β€” The Coca-Cola Company
The Coca-Cola Company is a leading global branded beverages company with a very wide moat in sparkling soft drinks and non-alcoholic ready-to-drink beverages. It benefits from strong pricing power, stable margins, and high recurring cash flow, supported by a seasoned management team with deep company tenure. Despite solid recent growth with revenue up 12.1% and earnings up 17.8% in the most recen…
Accumulation Zones
Metric GS KO
Zone Low $452.33 $53.66
Zone High $512.64 $60.81
In Buy Zone? No No
← GS Research    KO Research β†’    All Research