GOOGL vs VRTV: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Veritiv Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Alphabet Inc. · Communication Services
$342.36
+16.6% upside to fair value
Med Conviction
Grade B
High Quality
VS
Veritiv Corporation · Industrials
$169.99
-45.0% upside to fair value
Med Conviction
Grade D
QuantHub Verdict
GOOGL has more upside to fair value
(+16.6%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GOOGL |
VRTV |
| Current Price |
$342.36 |
$169.99 |
| Fair Value Estimate |
$399.26 |
$93.49 |
| Upside to Fair Value |
+16.6%
|
-45.0%
|
| Market Cap |
$4,143.3B |
$2.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.9x
|
5.4x
|
| Price / Sales |
9.3x
|
0.4x
|
| Price / FCF |
78.1x
|
10.4x
|
| Revenue Growth YoY |
+24.2%
|
-19.0%
|
| Gross Margin |
60.9%
|
22.7%
|
| Operating Margin |
33.1%
|
5.9%
|
| Return on Equity |
50.8%
|
48.6%
|
| Dividend Yield |
0.25% |
1.48% |
| FCF Yield |
1.28%
|
9.57%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Alphabet is the parent of Google Services (Search, YouTube, Android, Chrome, hardware, and the Play store), Google Cloud, and Other Bets, and it remains one of the highest-quality large-cap franchises in the market, with a TTM gross margin of 60.9%, TTM operating margin of 33.1%, TTM net margin of 54.8%, and a 50.8% return on equity. Revenue growth in the most recent quarter was 24.2% year over y…
Veritiv Corporation is a business-to-business distributor of specialty packaging, facility solutions, print, and publishing products, operating through four segments with a network of distribution centers and roughly 5,000 employees. The business quality is mixed: it generates a strong 48.6% ROE and trades at a low 7.13 trailing P/E and 5.44 EV/EBITDA, but revenue declined 19.0% year over year in…
Accumulation Zones
| Metric |
GOOGL |
VRTV |
| Zone Low |
$299.44 |
$70.12 |
| Zone High |
$339.37 |
$79.47 |
| In Buy Zone? |
No
|
No
|