GOOGL vs UPS: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Alphabet Inc. · Communication Services
$342.36
+16.6% upside to fair value
Med Conviction
Grade B
High Quality
VS
United Parcel Service, Inc. · Industrials
$99.02
+21.1% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
UPS has more upside to fair value
(+21.1%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GOOGL |
UPS |
| Current Price |
$342.36 |
$99.02 |
| Fair Value Estimate |
$399.26 |
$119.92 |
| Upside to Fair Value |
+16.6%
|
+21.1%
|
| Market Cap |
$4,143.3B |
$84.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.9x
|
10.2x
|
| Price / Sales |
9.3x
|
0.9x
|
| Price / FCF |
78.1x
|
15.3x
|
| Revenue Growth YoY |
+24.2%
|
+7.6%
|
| Gross Margin |
60.9%
|
16.6%
|
| Operating Margin |
33.1%
|
7.3%
|
| Return on Equity |
50.8%
|
29.1%
|
| Dividend Yield |
0.25% |
6.62% |
| FCF Yield |
1.28%
|
6.52%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Alphabet is the parent of Google Services (Search, YouTube, Android, Chrome, hardware, and the Play store), Google Cloud, and Other Bets, and it remains one of the highest-quality large-cap franchises in the market, with a TTM gross margin of 60.9%, TTM operating margin of 33.1%, TTM net margin of 54.8%, and a 50.8% return on equity. Revenue growth in the most recent quarter was 24.2% year over y…
United Parcel Service is the world's largest integrated package delivery and logistics network, operating U.S. Domestic Package and International Package segments with roughly 460,000 employees and a 119-year operating history. The business quality is medium: the global air-and-ground network, brand, and scale are genuine assets, but the company is exposed to commoditized freight, Amazon volume c…
Accumulation Zones
| Metric |
GOOGL |
UPS |
| Zone Low |
$299.44 |
$89.94 |
| Zone High |
$339.37 |
$101.93 |
| In Buy Zone? |
No
|
Yes
|