GOOGL vs NKE: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Alphabet Inc. · Communication Services
$317.41
-4.5% upside to fair value
Grade D
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$42.62
+45.5% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
NKE has more upside to fair value
(+45.5%).
NKE trades at a lower forward P/E
(27.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOGL |
NKE |
| Current Price |
$317.41 |
$42.62 |
| Fair Value Estimate |
$303.05 |
$62.00 |
| Upside to Fair Value |
-4.5%
|
+45.5%
|
| Market Cap |
$3,839.7B |
$63.0B |
| Forward P/E |
29.0x
|
27.9x
|
| EV / EBITDA |
21.5x
|
20.7x
|
| Price / Sales |
9.5x
|
1.4x
|
| Price / FCF |
52.4x
|
19.4x
|
| Revenue Growth YoY |
+11.3%
|
-9.8%
|
| Gross Margin |
59.7%
|
42.7%
|
| Operating Margin |
32.0%
|
8.0%
|
| Return on Equity |
35.0%
|
24.4%
|
| Dividend Yield |
0% |
3.8% |
| FCF Yield |
1.91%
|
5.2%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud computing services. The company benefits from durable competitive moats including browser and mobile OS dominance, strong brand recognition, and advanced AI infrastructure investments. Despite strong revenue growth of 11.3% year-ove…
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Accumulation Zones
| Metric |
GOOGL |
NKE |
| Zone Low |
$227.29 |
$44.00 |
| Zone High |
$257.59 |
$50.00 |
| In Buy Zone? |
No
|
Yes
|