GOOGL vs MAR: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Alphabet Inc. · Communication Services
$342.36
+16.6% upside to fair value
Med Conviction
Grade B
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$334.97
+20.6% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
MAR has more upside to fair value
(+20.6%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOGL |
MAR |
| Current Price |
$342.36 |
$334.97 |
| Fair Value Estimate |
$399.26 |
$403.81 |
| Upside to Fair Value |
+16.6%
|
+20.6%
|
| Market Cap |
$4,143.3B |
$87.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.9x
|
22.2x
|
| Price / Sales |
9.3x
|
3.2x
|
| Price / FCF |
78.1x
|
28.7x
|
| Revenue Growth YoY |
+24.2%
|
+4.8%
|
| Gross Margin |
60.9%
|
20.2%
|
| Operating Margin |
33.1%
|
15.8%
|
| Return on Equity |
50.8%
|
-66.7%
|
| Dividend Yield |
0.25% |
0.84% |
| FCF Yield |
1.28%
|
3.48%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Alphabet is the parent of Google Services (Search, YouTube, Android, Chrome, hardware, and the Play store), Google Cloud, and Other Bets, and it remains one of the highest-quality large-cap franchises in the market, with a TTM gross margin of 60.9%, TTM operating margin of 33.1%, TTM net margin of 54.8%, and a 50.8% return on equity. Revenue growth in the most recent quarter was 24.2% year over y…
Marriott International is a global asset-light hotel franchisor and manager whose 10,082-property, 1.814 million-room system, 629,000-room development pipeline, broad brands, and more than 295 million Bonvoy members support durable fee-led economics. Business quality is tempered by cyclicality, competitive owner incentives, and $16.915 billion of debt, while reported ROE is negative 66.7%. In the…
Accumulation Zones
| Metric |
GOOGL |
MAR |
| Zone Low |
$299.44 |
$302.86 |
| Zone High |
$339.37 |
$343.24 |
| In Buy Zone? |
No
|
Yes
|