GOOGL vs JPM: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and JPMorgan Chase & Co. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Alphabet Inc. · Communication Services
$317.41
-4.5% upside to fair value
Grade D
High Quality
VS
JPMorgan Chase & Co. · Financial Services
$309.87
-6.4% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
GOOGL has more upside to fair value
(-4.5%).
JPM trades at a lower forward P/E
(14.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOGL |
JPM |
| Current Price |
$317.41 |
$309.87 |
| Fair Value Estimate |
$303.05 |
$290.00 |
| Upside to Fair Value |
-4.5%
|
-6.4%
|
| Market Cap |
$3,839.7B |
$835.7B |
| Forward P/E |
29.0x
|
14.3x
|
| EV / EBITDA |
21.5x
|
17.6x
|
| Price / Sales |
9.5x
|
3.0x
|
| Price / FCF |
52.4x
|
—
|
| Revenue Growth YoY |
+11.3%
|
+3.3%
|
| Gross Margin |
59.7%
|
59.99%
|
| Operating Margin |
32.0%
|
25.9%
|
| Return on Equity |
35.0%
|
15.95%
|
| Dividend Yield |
0% |
1.9% |
| FCF Yield |
1.91%
|
—
|
| Analyst Consensus |
Strong Buy
|
Overweight
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud computing services. The company benefits from durable competitive moats including browser and mobile OS dominance, strong brand recognition, and advanced AI infrastructure investments. Despite strong revenue growth of 11.3% year-ove…
JPMorgan Chase is the largest U.S. bank by assets ($4.4T) and the most diversified financial services franchise globally, operating across consumer banking, investment banking, commercial banking, and asset management. Under Jamie Dimon's two-decade leadership, the firm has consistently gained market share, delivered sector-leading ROE of 16%, and invested aggressively in technology ($17B+ annual…
Accumulation Zones
| Metric |
GOOGL |
JPM |
| Zone Low |
$227.29 |
$220.00 |
| Zone High |
$257.59 |
$250.00 |
| In Buy Zone? |
No
|
No
|