GOOGL vs HON: Which Is the Better Buy?

Side-by-side comparison of Alphabet Inc. and Honeywell International Inc. โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-04-11.
Alphabet Inc. ยท Communication Services
$317.41
-4.5% upside to fair value
Grade D High Quality
VS
Honeywell International Inc. ยท Industrials
$235.04
-9.9% upside to fair value
Med Conviction Grade B
QuantHub Verdict
GOOGL has more upside to fair value (-4.5%). HON trades at a lower forward P/E (22.3x). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric GOOGL HON
Current Price $317.41 $235.04
Fair Value Estimate $303.05 $211.73
Upside to Fair Value -4.5% -9.9%
Market Cap $3,839.7B $149.4B
Forward P/E 29.0x 22.3x
EV / EBITDA 21.5x 16.9x
Price / Sales 9.5x 4.0x
Price / FCF 52.4x 27.7x
Revenue Growth YoY +11.3% -2.7%
Gross Margin 59.7% 36.9%
Operating Margin 32.0% 17.7%
Return on Equity 35.0% 33.28%
Dividend Yield 0% 1.92%
FCF Yield 1.91% 3.61%
Analyst Consensus Strong Buy Buy
Investment Thesis
GOOGL โ€” Alphabet Inc.
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud computing services. The company benefits from durable competitive moats including browser and mobile OS dominance, strong brand recognition, and advanced AI infrastructure investments. Despite strong revenue growth of 11.3% year-oveโ€ฆ
HON โ€” Honeywell International Inc.
Honeywell is a diversified industrial conglomerate in the final stages of a transformative three-way separation into Honeywell Aerospace, Solstice Advanced Materials, and a retained Automation entity, targeting Q3 2026 completion. The business generated 33% ROE and $5.4B in free cash flow on $37.4B revenue in FY2025, supported by a record $37B backlog with 23% organic order growth in Q4. At $235 โ€ฆ
Accumulation Zones
Metric GOOGL HON
Zone Low $227.29 $158.80
Zone High $257.59 $179.97
In Buy Zone? No No
โ† GOOGL Research    HON Research โ†’    All Research