GOOGL vs HD: Which Is the Better Buy?

Side-by-side comparison of Alphabet Inc. and The Home Depot, Inc. β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-09-25.
Alphabet Inc. Β· Communication Services
$342.36
+16.6% upside to fair value
Med Conviction Grade B High Quality
VS
The Home Depot, Inc. Β· Consumer Cyclical
$292.18
+44.2% upside to fair value
Med Conviction Grade B High Quality
QuantHub Verdict
HD has more upside to fair value (+44.2%). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric GOOGL HD
Current Price $342.36 $292.18
Fair Value Estimate $399.26 $421.26
Upside to Fair Value +16.6% +44.2%
Market Cap $4,143.3B $291.3B
Forward P/E β€” β€”
EV / EBITDA 12.9x 14.7x
Price / Sales 9.3x 1.7x
Price / FCF 78.1x 19.2x
Revenue Growth YoY +24.2% +5.7%
Gross Margin 60.9% 33.2%
Operating Margin 33.1% 12.4%
Return on Equity 50.8% 102.7%
Dividend Yield 0.25% 3.18%
FCF Yield 1.28% 5.2%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
GOOGL β€” Alphabet Inc.
Alphabet is the parent of Google Services (Search, YouTube, Android, Chrome, hardware, and the Play store), Google Cloud, and Other Bets, and it remains one of the highest-quality large-cap franchises in the market, with a TTM gross margin of 60.9%, TTM operating margin of 33.1%, TTM net margin of 54.8%, and a 50.8% return on equity. Revenue growth in the most recent quarter was 24.2% year over y…
HD β€” The Home Depot, Inc.
The Home Depot is the largest home-improvement retailer in the United States, operating a network of roughly 2,300 stores supported by about 472,400 full-time employees, and serving both do-it-yourself homeowners and professional contractors through stores, homedepot.com, and specialty sites such as blinds.com. The business quality is high: it generates a 102.7% return on equity, a 33.2% trailing…
Accumulation Zones
Metric GOOGL HD
Zone Low $299.44 $315.94
Zone High $339.37 $358.07
In Buy Zone? No Yes
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