GOOGL vs GS: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and The Goldman Sachs Group, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Alphabet Inc. · Communication Services
$317.41
-4.5% upside to fair value
Grade D
High Quality
VS
The Goldman Sachs Group, Inc. · Financial Services
$907.80
-3.1% upside to fair value
Low Conviction
Grade C+
QuantHub Verdict
GS has more upside to fair value
(-3.1%).
GS trades at a lower forward P/E
(15.6x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GOOGL |
GS |
| Current Price |
$317.41 |
$907.80 |
| Fair Value Estimate |
$303.05 |
$880.00 |
| Upside to Fair Value |
-4.5%
|
-3.1%
|
| Market Cap |
$3,839.7B |
$269.4B |
| Forward P/E |
29.0x
|
15.6x
|
| EV / EBITDA |
21.5x
|
29.7x
|
| Price / Sales |
9.5x
|
2.1x
|
| Price / FCF |
52.4x
|
—
|
| Revenue Growth YoY |
+11.3%
|
+9.0%
|
| Gross Margin |
59.7%
|
47.5%
|
| Operating Margin |
32.0%
|
17.5%
|
| Return on Equity |
35.0%
|
13.8%
|
| Dividend Yield |
0% |
1.71% |
| FCF Yield |
1.91%
|
—
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud computing services. The company benefits from durable competitive moats including browser and mobile OS dominance, strong brand recognition, and advanced AI infrastructure investments. Despite strong revenue growth of 11.3% year-ove…
Goldman Sachs remains the premier global investment bank with dominant franchises in M&A advisory, equities trading, and asset management. FY2025 delivered $58.3B net revenues, 15% ROE, and $51.32 diluted EPS, powered by record equities trading and a resurgent IB pipeline. The stock has pulled back 8% from January highs near $985 but still trades at 2.27x book value, well above the 5-year median …
Accumulation Zones
| Metric |
GOOGL |
GS |
| Zone Low |
$227.29 |
$600.00 |
| Zone High |
$257.59 |
$680.00 |
| In Buy Zone? |
No
|
No
|