GOOG vs XOM: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Exxon Mobil Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-13.
Alphabet Inc. · Communication Services
$355.03
-17.2% upside to fair value
Grade D
High Quality
VS
Exxon Mobil Corporation · Energy
$137.81
-45.0% upside to fair value
Grade C
QuantHub Verdict
GOOG has more upside to fair value
(-17.2%).
XOM trades at a lower forward P/E
(22.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
XOM |
| Current Price |
$355.03 |
$137.81 |
| Fair Value Estimate |
$294.10 |
$75.80 |
| Upside to Fair Value |
-17.2%
|
-45.0%
|
| Market Cap |
$4,320.1B |
$571.2B |
| Forward P/E |
27.0x
|
22.8x
|
| EV / EBITDA |
20.0x
|
10.1x
|
| Price / Sales |
10.2x
|
1.8x
|
| Price / FCF |
67.0x
|
30.4x
|
| Revenue Growth YoY |
+21.8%
|
+2.6%
|
| Gross Margin |
60.4%
|
25.5%
|
| Operating Margin |
32.7%
|
9.0%
|
| Return on Equity |
39.0%
|
9.8%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.49%
|
3.29%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud services. The company exhibits high business quality with a durable competitive moat supported by strong network effects, brand recognition, and intangible assets. Alphabet's financials reflect robust profitability with a net margin…
Exxon Mobil Corporation is a leading integrated oil and gas company with a durable competitive moat based on its scale, integration, advantaged long-life resources, proprietary technology, and irreplaceable infrastructure. The company is led by a long-tenured management team with a strong capital allocation track record focused on dividends and buybacks. Despite these strengths, Exxon is currentl…
Accumulation Zones
| Metric |
GOOG |
XOM |
| Zone Low |
$220.58 |
$56.85 |
| Zone High |
$249.99 |
$64.43 |
| In Buy Zone? |
No
|
No
|