GOOG vs WFC: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Wells Fargo & Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Alphabet Inc. · Communication Services
$334.98
+15.8% upside to fair value
Med Conviction
Grade B
High Quality
VS
Wells Fargo & Company · Financial Services
$86.12
+20.4% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
WFC has more upside to fair value
(+20.4%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
WFC |
| Current Price |
$334.98 |
$86.12 |
| Fair Value Estimate |
$387.82 |
$103.68 |
| Upside to Fair Value |
+15.8%
|
+20.4%
|
| Market Cap |
$4,065.3B |
$260.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.7x
|
15.6x
|
| Price / Sales |
9.1x
|
2.0x
|
| Price / FCF |
76.4x
|
13.7x
|
| Revenue Growth YoY |
+24.2%
|
+11.3%
|
| Gross Margin |
60.9%
|
64.5%
|
| Operating Margin |
33.1%
|
21.2%
|
| Return on Equity |
50.8%
|
12.6%
|
| Dividend Yield |
0.26% |
2.15% |
| FCF Yield |
1.31%
|
7.3%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.…
Wells Fargo is a diversified U.S. bank with roughly 197,000 employees operating four segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth and Investment Management. The business quality is solid but not exceptional: trailing return on equity is 12.6%, TTM net margin is 17.5%, and revenue grew 11.3% year over year in the most recent quarter while…
Accumulation Zones
| Metric |
GOOG |
WFC |
| Zone Low |
$290.87 |
$77.76 |
| Zone High |
$329.65 |
$88.13 |
| In Buy Zone? |
No
|
Yes
|