GOOG vs VRTV: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Veritiv Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-13.
Alphabet Inc. · Communication Services
$355.03
-17.2% upside to fair value
Grade D
High Quality
VS
Veritiv Corporation · Industrials
$169.99
-43.3% upside to fair value
Grade D
QuantHub Verdict
GOOG has more upside to fair value
(-17.2%).
VRTV trades at a lower forward P/E
(7.1x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
VRTV |
| Current Price |
$355.03 |
$169.99 |
| Fair Value Estimate |
$294.10 |
$96.38 |
| Upside to Fair Value |
-17.2%
|
-43.3%
|
| Market Cap |
$4,320.1B |
$2.3B |
| Forward P/E |
27.0x
|
7.1x
|
| EV / EBITDA |
20.0x
|
5.4x
|
| Price / Sales |
10.2x
|
0.3x
|
| Price / FCF |
67.0x
|
10.0x
|
| Revenue Growth YoY |
+21.8%
|
-19.0%
|
| Gross Margin |
60.4%
|
22.7%
|
| Operating Margin |
32.7%
|
5.9%
|
| Return on Equity |
39.0%
|
48.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.49%
|
9.99%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud services. The company exhibits high business quality with a durable competitive moat supported by strong network effects, brand recognition, and intangible assets. Alphabet's financials reflect robust profitability with a net margin…
Veritiv Corporation operates as a distributor primarily in packaging, facility solutions, and print markets, with a business quality characterized by scale and network density rather than proprietary products or pricing power. The company has undergone significant transformation under CEO Salvatore A. Abbate, including a take-private transaction by Clayton, Dubilier & Rice in 2023 and a strategic…
Accumulation Zones
| Metric |
GOOG |
VRTV |
| Zone Low |
$220.58 |
$72.28 |
| Zone High |
$249.99 |
$81.92 |
| In Buy Zone? |
No
|
No
|