GOOG vs V: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-13.
Alphabet Inc. · Communication Services
$355.03
-17.2% upside to fair value
Grade D
High Quality
VS
Visa Inc. · Financial Services
$327.24
+27.8% upside to fair value
Grade A
High Quality
QuantHub Verdict
V has more upside to fair value
(+27.8%).
GOOG trades at a lower forward P/E
(27.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
V |
| Current Price |
$355.03 |
$327.24 |
| Fair Value Estimate |
$294.10 |
$418.15 |
| Upside to Fair Value |
-17.2%
|
+27.8%
|
| Market Cap |
$4,320.1B |
$627.3B |
| Forward P/E |
27.0x
|
28.2x
|
| EV / EBITDA |
20.0x
|
22.6x
|
| Price / Sales |
10.2x
|
14.6x
|
| Price / FCF |
67.0x
|
29.6x
|
| Revenue Growth YoY |
+21.8%
|
+17.1%
|
| Gross Margin |
60.4%
|
81.3%
|
| Operating Margin |
32.7%
|
61.1%
|
| Return on Equity |
39.0%
|
58.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.49%
|
3.38%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud services. The company exhibits high business quality with a durable competitive moat supported by strong network effects, brand recognition, and intangible assets. Alphabet's financials reflect robust profitability with a net margin…
Visa Inc. operates a global payments network that facilitates electronic funds transfers worldwide, primarily through credit and debit cards. The company benefits from a very strong and widening moat driven by its extensive global card network and acceptance infrastructure, supported by a shareholder-friendly capital allocation policy including high buybacks and dividends. Visa's business quality…
Accumulation Zones
| Metric |
GOOG |
V |
| Zone Low |
$220.58 |
$313.61 |
| Zone High |
$249.99 |
$355.43 |
| In Buy Zone? |
No
|
Yes
|