GOOG vs UPS: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Alphabet Inc. · Communication Services
$334.98
+15.8% upside to fair value
Med Conviction
Grade B
High Quality
VS
United Parcel Service, Inc. · Industrials
$99.02
+21.1% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
UPS has more upside to fair value
(+21.1%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
UPS |
| Current Price |
$334.98 |
$99.02 |
| Fair Value Estimate |
$387.82 |
$119.92 |
| Upside to Fair Value |
+15.8%
|
+21.1%
|
| Market Cap |
$4,065.3B |
$84.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.7x
|
10.2x
|
| Price / Sales |
9.1x
|
0.9x
|
| Price / FCF |
76.4x
|
15.3x
|
| Revenue Growth YoY |
+24.2%
|
+7.6%
|
| Gross Margin |
60.9%
|
16.6%
|
| Operating Margin |
33.1%
|
7.3%
|
| Return on Equity |
50.8%
|
29.1%
|
| Dividend Yield |
0.26% |
6.62% |
| FCF Yield |
1.31%
|
6.52%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.…
United Parcel Service is the world's largest integrated package delivery and logistics network, operating U.S. Domestic Package and International Package segments with roughly 460,000 employees and a 119-year operating history. The business quality is medium: the global air-and-ground network, brand, and scale are genuine assets, but the company is exposed to commoditized freight, Amazon volume c…
Accumulation Zones
| Metric |
GOOG |
UPS |
| Zone Low |
$290.87 |
$89.94 |
| Zone High |
$329.65 |
$101.93 |
| In Buy Zone? |
No
|
Yes
|