GOOG vs SBUX: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Starbucks Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Alphabet Inc. · Communication Services
$339.40
-4.4% upside to fair value
Grade D
High Quality
VS
Starbucks Corporation · Consumer Cyclical
$96.60
+19.0% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
SBUX has more upside to fair value
(+19.0%).
GOOG trades at a lower forward P/E
(31.2x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
SBUX |
| Current Price |
$339.40 |
$96.60 |
| Fair Value Estimate |
$324.34 |
$115.00 |
| Upside to Fair Value |
-4.4%
|
+19.0%
|
| Market Cap |
$4,105.7B |
$110.1B |
| Forward P/E |
31.2x
|
42.2x
|
| EV / EBITDA |
23.1x
|
22.5x
|
| Price / Sales |
10.3x
|
3.0x
|
| Price / FCF |
56.4x
|
45.1x
|
| Revenue Growth YoY |
+11.3%
|
+2.8%
|
| Gross Margin |
59.7%
|
24.2%
|
| Operating Margin |
32.0%
|
9.6%
|
| Return on Equity |
35.0%
|
-22.9%
|
| Dividend Yield |
0% |
2.55% |
| FCF Yield |
1.77%
|
2.2%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content, advertising, cloud computing, and AI technologies, with dominant market positions in search, browser, and mobile operating systems. The company benefits from a high-quality business model characterized by a durable competitive moat, strong revenue growth of 11.3% year-over-year, and robust profitability with net margins of 32.8%. Desp…
Starbucks is the world's largest specialty coffee retailer with over 39,000 stores across 86 markets, generating $37.2B in annual revenue. Under CEO Brian Niccol, now 19 months into his tenure after joining from Chipotle in September 2024, the company is executing the Back to Starbucks operational turnaround focused on service speed, menu simplification, and store experience reinvention. At P/S 2…
Accumulation Zones
| Metric |
GOOG |
SBUX |
| Zone Low |
$243.25 |
$88.00 |
| Zone High |
$275.69 |
$98.00 |
| In Buy Zone? |
No
|
Yes
|