GOOG vs SBUX: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Starbucks Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-13.
Alphabet Inc. · Communication Services
$355.03
-17.2% upside to fair value
Grade D
High Quality
VS
Starbucks Corporation · Consumer Cyclical
$100.65
-6.1% upside to fair value
Grade D
QuantHub Verdict
SBUX has more upside to fair value
(-6.1%).
GOOG trades at a lower forward P/E
(27.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
SBUX |
| Current Price |
$355.03 |
$100.65 |
| Fair Value Estimate |
$294.10 |
$94.50 |
| Upside to Fair Value |
-17.2%
|
-6.1%
|
| Market Cap |
$4,320.1B |
$114.7B |
| Forward P/E |
27.0x
|
76.7x
|
| EV / EBITDA |
20.0x
|
25.6x
|
| Price / Sales |
10.2x
|
3.0x
|
| Price / FCF |
67.0x
|
42.1x
|
| Revenue Growth YoY |
+21.8%
|
+8.8%
|
| Gross Margin |
60.4%
|
20.4%
|
| Operating Margin |
32.7%
|
9.3%
|
| Return on Equity |
39.0%
|
-18.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.49%
|
2.38%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud services. The company exhibits high business quality with a durable competitive moat supported by strong network effects, brand recognition, and intangible assets. Alphabet's financials reflect robust profitability with a net margin…
Starbucks Corporation operates a global coffeehouse chain with a strong brand and a leading digital/mobile platform, serving approximately 90 million customers weekly through over 28,000 stores in 77 countries. The company benefits from a durable competitive moat based on its extensive store footprint, brand recognition, and digital engagement rather than proprietary products. Despite solid reven…
Accumulation Zones
| Metric |
GOOG |
SBUX |
| Zone Low |
$220.58 |
$70.88 |
| Zone High |
$249.99 |
$80.33 |
| In Buy Zone? |
No
|
No
|