GOOG vs SBUX: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Starbucks Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Alphabet Inc. · Communication Services
$334.98
+15.8% upside to fair value
Med Conviction
Grade B
High Quality
VS
Starbucks Corporation · Consumer Cyclical
$96.67
+12.3% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
GOOG has more upside to fair value
(+15.8%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
SBUX |
| Current Price |
$334.98 |
$96.67 |
| Fair Value Estimate |
$387.82 |
$108.52 |
| Upside to Fair Value |
+15.8%
|
+12.3%
|
| Market Cap |
$4,065.3B |
$110.2B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.7x
|
22.0x
|
| Price / Sales |
9.1x
|
2.9x
|
| Price / FCF |
76.4x
|
30.4x
|
| Revenue Growth YoY |
+24.2%
|
-1.4%
|
| Gross Margin |
60.9%
|
31.7%
|
| Operating Margin |
33.1%
|
9.4%
|
| Return on Equity |
50.8%
|
-24.3%
|
| Dividend Yield |
0.26% |
2.57% |
| FCF Yield |
1.31%
|
3.29%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.…
Starbucks is the world's largest specialty coffee retailer, operating company-owned and licensed coffeehouses across North America, International, and Channel Development segments, with a brand that has historically supported premium pricing and global scale. The business quality is currently strained: revenue declined 1.4% year over year in the most recent quarter, TTM operating margin is 9.4%, …
Accumulation Zones
| Metric |
GOOG |
SBUX |
| Zone Low |
$290.87 |
$81.39 |
| Zone High |
$329.65 |
$92.24 |
| In Buy Zone? |
No
|
No
|