GOOG vs QCOM: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and QUALCOMM Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
Alphabet Inc. · Communication Services
$334.98
+15.8% upside to fair value
Med Conviction
Grade B
High Quality
VS
QUALCOMM Incorporated · Technology
$201.97
-21.1% upside to fair value
Med Conviction
Grade D
High Quality
QuantHub Verdict
GOOG has more upside to fair value
(+15.8%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
QCOM |
| Current Price |
$334.98 |
$201.97 |
| Fair Value Estimate |
$387.82 |
$159.42 |
| Upside to Fair Value |
+15.8%
|
-21.1%
|
| Market Cap |
$4,065.3B |
$212.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.7x
|
16.5x
|
| Price / Sales |
9.1x
|
4.8x
|
| Price / FCF |
76.4x
|
20.5x
|
| Revenue Growth YoY |
+24.2%
|
-4.0%
|
| Gross Margin |
60.9%
|
54.2%
|
| Operating Margin |
33.1%
|
23.2%
|
| Return on Equity |
50.8%
|
37.3%
|
| Dividend Yield |
0.26% |
1.79% |
| FCF Yield |
1.31%
|
4.88%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.…
Qualcomm develops foundational wireless technologies and monetizes them through two main engines: QCT, which supplies Snapdragon application processors and modems, and QTL, which licenses a standards-essential patent portfolio covering CDMA2000, WCDMA, LTE and 5G. The licensing arm and the company's entrenched position in premium Android handsets give it a genuinely high-quality business, evidenc…
Accumulation Zones
| Metric |
GOOG |
QCOM |
| Zone Low |
$290.87 |
$119.56 |
| Zone High |
$329.65 |
$135.51 |
| In Buy Zone? |
No
|
No
|