GOOG vs QCOM: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and QUALCOMM Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Alphabet Inc. · Communication Services
$339.40
-4.4% upside to fair value
Grade D
High Quality
VS
QUALCOMM Incorporated · Technology
$134.47
+77.7% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
QCOM has more upside to fair value
(+77.7%).
QCOM trades at a lower forward P/E
(26.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
QCOM |
| Current Price |
$339.40 |
$134.47 |
| Fair Value Estimate |
$324.34 |
$239.00 |
| Upside to Fair Value |
-4.4%
|
+77.7%
|
| Market Cap |
$4,105.7B |
$143.6B |
| Forward P/E |
31.2x
|
26.8x
|
| EV / EBITDA |
23.1x
|
—
|
| Price / Sales |
10.3x
|
3.2x
|
| Price / FCF |
56.4x
|
11.1x
|
| Revenue Growth YoY |
+11.3%
|
+8.7%
|
| Gross Margin |
59.7%
|
55.1%
|
| Operating Margin |
32.0%
|
27.1%
|
| Return on Equity |
35.0%
|
21.6%
|
| Dividend Yield |
0% |
— |
| FCF Yield |
1.77%
|
9.0%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content, advertising, cloud computing, and AI technologies, with dominant market positions in search, browser, and mobile operating systems. The company benefits from a high-quality business model characterized by a durable competitive moat, strong revenue growth of 11.3% year-over-year, and robust profitability with net margins of 32.8%. Desp…
Qualcomm Incorporated is a leading semiconductor company specializing in wireless chipsets and IP licensing, with dominant positions in 5G modems via QCT (87% of revenue) and steady QTL royalties. The business excels through a vast patent moat, diversification into automotive and IoT, and robust growth (revenue +13% YoY to $44B in FY2025), but faces risks from Apple modem shifts and China exposur…
Accumulation Zones
| Metric |
GOOG |
QCOM |
| Zone Low |
$243.25 |
$179.00 |
| Zone High |
$275.69 |
$203.00 |
| In Buy Zone? |
No
|
Yes
|