GOOG vs PFE: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Pfizer Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Alphabet Inc. · Communication Services
$334.98
+15.8% upside to fair value
Med Conviction
Grade B
High Quality
VS
Pfizer Inc. · Healthcare
$27.64
+12.0% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
GOOG has more upside to fair value
(+15.8%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
PFE |
| Current Price |
$334.98 |
$27.64 |
| Fair Value Estimate |
$387.82 |
$30.94 |
| Upside to Fair Value |
+15.8%
|
+12.0%
|
| Market Cap |
$4,065.3B |
$157.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.7x
|
17.4x
|
| Price / Sales |
9.1x
|
2.5x
|
| Price / FCF |
76.4x
|
14.3x
|
| Revenue Growth YoY |
+24.2%
|
+2.6%
|
| Gross Margin |
60.9%
|
71.3%
|
| Operating Margin |
33.1%
|
25.1%
|
| Return on Equity |
50.8%
|
4.9%
|
| Dividend Yield |
0.26% |
6.22% |
| FCF Yield |
1.31%
|
6.97%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.…
Pfizer is a global biopharmaceutical leader with a portfolio spanning cardiovascular, oncology, vaccines, immunology, and rare disease, anchored by Eliquis, the Prevnar family, Vyndaqel, Ibrance, Xtandi, Comirnaty, and Paxlovid, and supported by roughly 75,000 employees and a contract manufacturing division. Business quality is medium rather than high: TTM gross margin of 71.3% and TTM operating …
Accumulation Zones
| Metric |
GOOG |
PFE |
| Zone Low |
$290.87 |
$23.21 |
| Zone High |
$329.65 |
$26.30 |
| In Buy Zone? |
No
|
No
|