GOOG vs PANW: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Palo Alto Networks, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
Alphabet Inc. · Communication Services
$334.98
+15.8% upside to fair value
Med Conviction
Grade B
High Quality
VS
Palo Alto Networks, Inc. · Technology
$374.74
-5.2% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
GOOG has more upside to fair value
(+15.8%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GOOG |
PANW |
| Current Price |
$334.98 |
$374.74 |
| Fair Value Estimate |
$387.82 |
$355.11 |
| Upside to Fair Value |
+15.8%
|
-5.2%
|
| Market Cap |
$4,065.3B |
$305.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.7x
|
569.8x
|
| Price / Sales |
9.1x
|
26.6x
|
| Price / FCF |
76.4x
|
64.0x
|
| Revenue Growth YoY |
+24.2%
|
+34.4%
|
| Gross Margin |
60.9%
|
70.4%
|
| Operating Margin |
33.1%
|
6.1%
|
| Return on Equity |
50.8%
|
1.7%
|
| Dividend Yield |
0.26% |
0% |
| FCF Yield |
1.31%
|
1.56%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.…
Palo Alto Networks is a global cybersecurity leader built around next-generation firewalls, the Panorama management platform, and a broad subscription portfolio spanning threat prevention, cloud security, secure access, and security analytics, sold to medium and large enterprises, service providers, and governments through direct and channel distribution. The business quality is genuinely high on…
Accumulation Zones
| Metric |
GOOG |
PANW |
| Zone Low |
$290.87 |
$266.33 |
| Zone High |
$329.65 |
$301.84 |
| In Buy Zone? |
No
|
No
|