GOOG vs PANW: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Palo Alto Networks, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-13.
Alphabet Inc. · Communication Services
$355.03
-17.2% upside to fair value
Grade D
High Quality
VS
Palo Alto Networks, Inc. · Technology
$287.78
+2.9% upside to fair value
Grade B
High Quality
QuantHub Verdict
PANW has more upside to fair value
(+2.9%).
GOOG trades at a lower forward P/E
(27.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
PANW |
| Current Price |
$355.03 |
$287.78 |
| Fair Value Estimate |
$294.10 |
$296.19 |
| Upside to Fair Value |
-17.2%
|
+2.9%
|
| Market Cap |
$4,320.1B |
$196.1B |
| Forward P/E |
27.0x
|
248.9x
|
| EV / EBITDA |
20.0x
|
85.9x
|
| Price / Sales |
10.2x
|
18.5x
|
| Price / FCF |
67.0x
|
45.7x
|
| Revenue Growth YoY |
+21.8%
|
+31.1%
|
| Gross Margin |
60.4%
|
71.9%
|
| Operating Margin |
32.7%
|
9.6%
|
| Return on Equity |
39.0%
|
6.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.49%
|
2.19%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud services. The company exhibits high business quality with a durable competitive moat supported by strong network effects, brand recognition, and intangible assets. Alphabet's financials reflect robust profitability with a net margin…
Palo Alto Networks is a leading cybersecurity company specializing in next-generation security platforms with a strong subscription and support revenue base comprising approximately 81% of total revenue. The company benefits from a wide and expanding competitive moat driven by its AI- and platform-driven cybersecurity solutions, led by a seasoned management team. Despite strong revenue growth of …
Accumulation Zones
| Metric |
GOOG |
PANW |
| Zone Low |
$220.58 |
$222.14 |
| Zone High |
$249.99 |
$251.76 |
| In Buy Zone? |
No
|
No
|