GOOG vs NFLX: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Netflix, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Alphabet Inc. · Communication Services
$367.46
-17.7% upside to fair value
Grade D
High Quality
VS
Netflix, Inc. · Communication Services
$77.38
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
NFLX has more upside to fair value
(+45.0%).
NFLX trades at a lower forward P/E
(24.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
NFLX |
| Current Price |
$367.46 |
$77.38 |
| Fair Value Estimate |
$302.41 |
$112.20 |
| Upside to Fair Value |
-17.7%
|
+45.0%
|
| Market Cap |
$4,444.4B |
$325.8B |
| Forward P/E |
27.8x
|
24.5x
|
| EV / EBITDA |
20.6x
|
9.7x
|
| Price / Sales |
10.5x
|
7.0x
|
| Price / FCF |
69.1x
|
27.4x
|
| Revenue Growth YoY |
+21.8%
|
+16.2%
|
| Gross Margin |
60.4%
|
49.0%
|
| Operating Margin |
32.7%
|
29.7%
|
| Return on Equity |
39.0%
|
49.2%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.45%
|
3.65%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Alphabet Inc. operates a dominant internet services business with strong moats in search, YouTube, Android, and cloud computing. The company benefits from a seasoned leadership team led by CEO Sundar Pichai and maintains high insider control through super-voting shares. Alphabet's revenue growth remains robust, with 21.8% year-over-year growth in the most recent quarter and earnings growth of 81.…
Netflix, Inc. operates a global streaming entertainment platform with a durable competitive moat driven by its massive scale, significant content investment, and advanced technology and data capabilities. The company benefits from strong revenue growth of 16.2% and earnings growth of 82.8% in the most recent quarter, supported by a subscriber base exceeding 300 million and expanding advertising r…
Accumulation Zones
| Metric |
GOOG |
NFLX |
| Zone Low |
$226.81 |
$84.15 |
| Zone High |
$257.05 |
$95.37 |
| In Buy Zone? |
No
|
Yes
|