GOOG vs NFLX: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Netflix, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Alphabet Inc. · Communication Services
$334.98
+15.8% upside to fair value
Med Conviction
Grade B
High Quality
VS
Netflix, Inc. · Communication Services
$76.41
+44.0% upside to fair value
High Conviction
Grade A
High Quality
QuantHub Verdict
NFLX has more upside to fair value
(+44.0%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
NFLX |
| Current Price |
$334.98 |
$76.41 |
| Fair Value Estimate |
$387.82 |
$110.00 |
| Upside to Fair Value |
+15.8%
|
+44.0%
|
| Market Cap |
$4,065.3B |
$318.2B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.7x
|
10.6x
|
| Price / Sales |
9.1x
|
6.6x
|
| Price / FCF |
76.4x
|
29.1x
|
| Revenue Growth YoY |
+24.2%
|
+13.4%
|
| Gross Margin |
60.9%
|
49.1%
|
| Operating Margin |
33.1%
|
29.7%
|
| Return on Equity |
50.8%
|
48.0%
|
| Dividend Yield |
0.26% |
0% |
| FCF Yield |
1.31%
|
3.44%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.…
Netflix is a global subscription and advertising-supported entertainment platform with a high-quality brand, content engine, recommendation technology and distribution scale, evidenced by more than 97 billion viewing hours in the first half of 2026 and an audience approaching one billion people. Fundamentals remain strong: revenue grew 13.4% year over year in the most recent quarter, TTM gross, o…
Accumulation Zones
| Metric |
GOOG |
NFLX |
| Zone Low |
$290.87 |
$82.50 |
| Zone High |
$329.65 |
$93.50 |
| In Buy Zone? |
No
|
Yes
|