GOOG vs MELI: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and MercadoLibre, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Alphabet Inc. · Communication Services
$334.98
+15.8% upside to fair value
Med Conviction
Grade B
High Quality
VS
MercadoLibre, Inc. · Consumer Cyclical
$1,828.94
+25.8% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
MELI has more upside to fair value
(+25.8%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GOOG |
MELI |
| Current Price |
$334.98 |
$1,828.94 |
| Fair Value Estimate |
$387.82 |
$2,300.00 |
| Upside to Fair Value |
+15.8%
|
+25.8%
|
| Market Cap |
$4,065.3B |
$92.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.7x
|
33.0x
|
| Price / Sales |
9.1x
|
2.6x
|
| Price / FCF |
76.4x
|
7.4x
|
| Revenue Growth YoY |
+24.2%
|
+49.8%
|
| Gross Margin |
60.9%
|
42.7%
|
| Operating Margin |
33.1%
|
8.3%
|
| Return on Equity |
50.8%
|
26.5%
|
| Dividend Yield |
0.26% |
0% |
| FCF Yield |
1.31%
|
13.44%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.…
MercadoLibre operates Latin America's leading ecommerce marketplace alongside Mercado Pago payments, credit, logistics, advertising and loyalty products, creating a broad ecosystem with meaningful network effects and cross-sell. Business momentum remains strong: revenue and financial income grew 49.8% year over year in the most recent quarter to $10.169 billion, GMV increased 44%, TPV rose 56%, a…
Accumulation Zones
| Metric |
GOOG |
MELI |
| Zone Low |
$290.87 |
$1,725.00 |
| Zone High |
$329.65 |
$1,955.00 |
| In Buy Zone? |
No
|
Yes
|