GOOG vs MELI: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and MercadoLibre, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Alphabet Inc. · Communication Services
$339.40
-4.4% upside to fair value
Grade D
High Quality
VS
MercadoLibre, Inc. · Consumer Cyclical
$1,767.42
+41.4% upside to fair value
High Conviction
Grade A
QuantHub Verdict
MELI has more upside to fair value
(+41.4%).
GOOG trades at a lower forward P/E
(31.2x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
MELI |
| Current Price |
$339.40 |
$1,767.42 |
| Fair Value Estimate |
$324.34 |
$2,500.00 |
| Upside to Fair Value |
-4.4%
|
+41.4%
|
| Market Cap |
$4,105.7B |
$89.6B |
| Forward P/E |
31.2x
|
35.0x
|
| EV / EBITDA |
23.1x
|
18.5x
|
| Price / Sales |
10.3x
|
3.1x
|
| Price / FCF |
56.4x
|
8.9x
|
| Revenue Growth YoY |
+11.3%
|
+39.1%
|
| Gross Margin |
59.7%
|
44.5%
|
| Operating Margin |
32.0%
|
11.1%
|
| Return on Equity |
35.0%
|
33.7%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.77%
|
12.1%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content, advertising, cloud computing, and AI technologies, with dominant market positions in search, browser, and mobile operating systems. The company benefits from a high-quality business model characterized by a durable competitive moat, strong revenue growth of 11.3% year-over-year, and robust profitability with net margins of 32.8%. Desp…
MercadoLibre is the dominant e-commerce and fintech ecosystem across Latin America, operating the largest marketplace and digital payments platform in a region with 670M+ people where e-commerce penetration is still under 15%. Revenue grew 39% to $28.9B in FY2025 with $10.8B in free cash flow — a 12% FCF yield at current prices. The company is trading at its 5-year P/S minimum (3.1x) and P/FCF mi…
Accumulation Zones
| Metric |
GOOG |
MELI |
| Zone Low |
$243.25 |
$1,875.00 |
| Zone High |
$275.69 |
$2,125.00 |
| In Buy Zone? |
No
|
Yes
|