GOOG vs MAR: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Alphabet Inc. · Communication Services
$339.40
-4.4% upside to fair value
Grade D
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$377.93
-16.6% upside to fair value
Grade D
QuantHub Verdict
GOOG has more upside to fair value
(-4.4%).
GOOG trades at a lower forward P/E
(31.2x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
MAR |
| Current Price |
$339.40 |
$377.93 |
| Fair Value Estimate |
$324.34 |
$315.15 |
| Upside to Fair Value |
-4.4%
|
-16.6%
|
| Market Cap |
$4,105.7B |
$100.2B |
| Forward P/E |
31.2x
|
39.0x
|
| EV / EBITDA |
23.1x
|
25.3x
|
| Price / Sales |
10.3x
|
3.8x
|
| Price / FCF |
56.4x
|
34.6x
|
| Revenue Growth YoY |
+11.3%
|
+3.1%
|
| Gross Margin |
59.7%
|
21.3%
|
| Operating Margin |
32.0%
|
15.8%
|
| Return on Equity |
35.0%
|
-79.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.77%
|
2.89%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content, advertising, cloud computing, and AI technologies, with dominant market positions in search, browser, and mobile operating systems. The company benefits from a high-quality business model characterized by a durable competitive moat, strong revenue growth of 11.3% year-over-year, and robust profitability with net margins of 32.8%. Desp…
Marriott International operates the world's largest hospitality portfolio with approximately 8,900 to 9,000 properties across 141 countries and over 30 brands, supported by the largest loyalty program with 203 to 210 million members. The company benefits from a durable competitive moat driven by scale, brand strength, and network effects. However, despite steady revenue growth of 3.1% year-over-y…
Accumulation Zones
| Metric |
GOOG |
MAR |
| Zone Low |
$243.25 |
$236.36 |
| Zone High |
$275.69 |
$267.88 |
| In Buy Zone? |
No
|
No
|