GOOG vs MAR: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-20.
Alphabet Inc. · Communication Services
$355.03
-17.2% upside to fair value
Grade D
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$366.24
-3.4% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
MAR has more upside to fair value
(-3.4%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GOOG |
MAR |
| Current Price |
$355.03 |
$366.24 |
| Fair Value Estimate |
$294.10 |
$353.64 |
| Upside to Fair Value |
-17.2%
|
-3.4%
|
| Market Cap |
$4,320.1B |
$96.6B |
| Forward P/E |
27.0x
|
—
|
| EV / EBITDA |
20.0x
|
23.8x
|
| Price / Sales |
10.2x
|
3.7x
|
| Price / FCF |
67.0x
|
31.6x
|
| Revenue Growth YoY |
+21.8%
|
+6.2%
|
| Gross Margin |
60.4%
|
21.4%
|
| Operating Margin |
32.7%
|
16.0%
|
| Return on Equity |
39.0%
|
-74.1%
|
| Dividend Yield |
0% |
0.75% |
| FCF Yield |
1.49%
|
3.17%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud services. The company exhibits high business quality with a durable competitive moat supported by strong network effects, brand recognition, and intangible assets. Alphabet's financials reflect robust profitability with a net margin…
Marriott International is a global asset-light hotel franchisor, manager and licensor whose high-quality brands, nearly 283 million Bonvoy members, more than 9,900 properties across 146 countries and record 4,107-property development pipeline create meaningful network, distribution and brand advantages. Q1 2026 demonstrated resilient underlying fee economics: adjusted revenue excluding cost-reimb…
Accumulation Zones
| Metric |
GOOG |
MAR |
| Zone Low |
$220.58 |
$265.23 |
| Zone High |
$249.99 |
$300.59 |
| In Buy Zone? |
No
|
No
|