GOOG vs MAR: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-07.
Alphabet Inc. · Communication Services
$339.40
-6.2% upside to fair value
Grade D
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$359.06
-45.0% upside to fair value
Grade D
QuantHub Verdict
GOOG has more upside to fair value
(-6.2%).
GOOG trades at a lower forward P/E
(31.2x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
MAR |
| Current Price |
$339.40 |
$359.06 |
| Fair Value Estimate |
$318.47 |
$197.48 |
| Upside to Fair Value |
-6.2%
|
-45.0%
|
| Market Cap |
$4,105.7B |
$95.2B |
| Forward P/E |
31.2x
|
37.7x
|
| EV / EBITDA |
23.1x
|
29.5x
|
| Price / Sales |
10.3x
|
4.4x
|
| Price / FCF |
56.4x
|
29.3x
|
| Revenue Growth YoY |
+11.3%
|
-71.1%
|
| Gross Margin |
59.7%
|
6.0%
|
| Operating Margin |
32.0%
|
19.6%
|
| Return on Equity |
35.0%
|
-78.5%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.77%
|
3.41%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content, advertising, cloud computing, and AI technologies, with dominant market positions in search, browser, and mobile operating systems. The company benefits from a high-quality business model characterized by a durable competitive moat, strong revenue growth of 11.3% year-over-year, and robust profitability with net margins of 32.8%. Desp…
Marriott International operates a global fee-driven, asset-light hotel business with a portfolio of over 30 brands and a strong competitive position in the travel lodging industry. The company benefits from a durable competitive moat supported by its brand strength, extensive network, and recurring franchise and management fees. However, recent financials show significant headwinds with a 71.1% y…
Accumulation Zones
| Metric |
GOOG |
MAR |
| Zone Low |
$238.85 |
$148.11 |
| Zone High |
$270.70 |
$167.86 |
| In Buy Zone? |
No
|
No
|