GOOG vs LULU: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Lululemon Athletica Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
Alphabet Inc. · Communication Services
$355.03
-17.2% upside to fair value
Grade D
High Quality
VS
Lululemon Athletica Inc. · Consumer Cyclical
$116.33
+45.0% upside to fair value
Med Conviction
Grade B-
QuantHub Verdict
LULU has more upside to fair value
(+45.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GOOG |
LULU |
| Current Price |
$355.03 |
$116.33 |
| Fair Value Estimate |
$294.10 |
$168.68 |
| Upside to Fair Value |
-17.2%
|
+45.0%
|
| Market Cap |
$4,320.1B |
$13.2B |
| Forward P/E |
27.0x
|
—
|
| EV / EBITDA |
20.0x
|
5.3x
|
| Price / Sales |
10.2x
|
1.2x
|
| Price / FCF |
67.0x
|
10.3x
|
| Revenue Growth YoY |
+21.8%
|
+4.3%
|
| Gross Margin |
60.4%
|
55.7%
|
| Operating Margin |
32.7%
|
18.2%
|
| Return on Equity |
39.0%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.49%
|
9.69%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud services. The company exhibits high business quality with a durable competitive moat supported by strong network effects, brand recognition, and intangible assets. Alphabet's financials reflect robust profitability with a net margin…
Lululemon Athletica is a premium athletic-apparel retailer whose technical-product innovation, powerful brand, direct-to-consumer retail and e-commerce model, and community-led marketing have historically supported high returns, including a 31.3% ROE, 55.7% gross margin, 18.2% operating margin, and 13.0% net margin. The investment case is now a turnaround rather than a clean compounding story: in…
Accumulation Zones
| Metric |
GOOG |
LULU |
| Zone Low |
$220.58 |
$126.51 |
| Zone High |
$249.99 |
$143.38 |
| In Buy Zone? |
No
|
Yes
|