GOOG vs KO: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Alphabet Inc. · Communication Services
$334.98
+15.8% upside to fair value
Med Conviction
Grade B
High Quality
VS
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
GOOG has more upside to fair value
(+15.8%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GOOG |
KO |
| Current Price |
$334.98 |
$88.71 |
| Fair Value Estimate |
$387.82 |
$102.44 |
| Upside to Fair Value |
+15.8%
|
+15.5%
|
| Market Cap |
$4,065.3B |
$381.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.7x
|
20.8x
|
| Price / Sales |
9.1x
|
7.6x
|
| Price / FCF |
76.4x
|
26.7x
|
| Revenue Growth YoY |
+24.2%
|
+6.7%
|
| Gross Margin |
60.9%
|
61.9%
|
| Operating Margin |
33.1%
|
29.6%
|
| Return on Equity |
50.8%
|
43.0%
|
| Dividend Yield |
0.26% |
2.37% |
| FCF Yield |
1.31%
|
3.75%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.…
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Accumulation Zones
| Metric |
GOOG |
KO |
| Zone Low |
$290.87 |
$76.83 |
| Zone High |
$329.65 |
$87.07 |
| In Buy Zone? |
No
|
No
|