GOOG vs KO: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
Alphabet Inc. · Communication Services
$339.40
-4.4% upside to fair value
Grade D
High Quality
VS
The Coca-Cola Company · Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D
High Quality
QuantHub Verdict
GOOG has more upside to fair value
(-4.4%).
KO trades at a lower forward P/E
(24.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
KO |
| Current Price |
$339.40 |
$78.19 |
| Fair Value Estimate |
$324.34 |
$72.12 |
| Upside to Fair Value |
-4.4%
|
-7.8%
|
| Market Cap |
$4,105.7B |
$336.5B |
| Forward P/E |
31.2x
|
24.6x
|
| EV / EBITDA |
23.1x
|
19.9x
|
| Price / Sales |
10.3x
|
6.8x
|
| Price / FCF |
56.4x
|
26.8x
|
| Revenue Growth YoY |
+11.3%
|
+12.1%
|
| Gross Margin |
59.7%
|
61.7%
|
| Operating Margin |
32.0%
|
29.3%
|
| Return on Equity |
35.0%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.77%
|
3.73%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content, advertising, cloud computing, and AI technologies, with dominant market positions in search, browser, and mobile operating systems. The company benefits from a high-quality business model characterized by a durable competitive moat, strong revenue growth of 11.3% year-over-year, and robust profitability with net margins of 32.8%. Desp…
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mos…
Accumulation Zones
| Metric |
GOOG |
KO |
| Zone Low |
$243.25 |
$54.09 |
| Zone High |
$275.69 |
$61.30 |
| In Buy Zone? |
No
|
No
|