GOOG vs KO: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
Alphabet Inc. · Communication Services
$355.03
-17.2% upside to fair value
Grade D
High Quality
VS
The Coca-Cola Company · Consumer Defensive
$84.92
-10.2% upside to fair value
Grade C
High Quality
QuantHub Verdict
KO has more upside to fair value
(-10.2%).
KO trades at a lower forward P/E
(26.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
KO |
| Current Price |
$355.03 |
$84.92 |
| Fair Value Estimate |
$294.10 |
$76.30 |
| Upside to Fair Value |
-17.2%
|
-10.2%
|
| Market Cap |
$4,320.1B |
$365.4B |
| Forward P/E |
27.0x
|
26.6x
|
| EV / EBITDA |
20.0x
|
20.7x
|
| Price / Sales |
10.2x
|
7.4x
|
| Price / FCF |
67.0x
|
29.1x
|
| Revenue Growth YoY |
+21.8%
|
+12.1%
|
| Gross Margin |
60.4%
|
61.7%
|
| Operating Margin |
32.7%
|
29.3%
|
| Return on Equity |
39.0%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.49%
|
3.44%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud services. The company exhibits high business quality with a durable competitive moat supported by strong network effects, brand recognition, and intangible assets. Alphabet's financials reflect robust profitability with a net margin…
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a durable competitive moat driven by its strong brand and extensive distribution network. The business quality is high, evidenced by a 43.6% return on equity, robust gross margin of 61.7%, and solid revenue and earnings growth of 12.1% and 17.8% respectively in the most recent quarter. Despite the…
Accumulation Zones
| Metric |
GOOG |
KO |
| Zone Low |
$220.58 |
$57.22 |
| Zone High |
$249.99 |
$64.85 |
| In Buy Zone? |
No
|
No
|