GOOG vs KO: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Alphabet Inc. · Communication Services
$367.46
-17.7% upside to fair value
Grade D
High Quality
VS
The Coca-Cola Company · Consumer Defensive
$79.39
-9.9% upside to fair value
Grade D
High Quality
QuantHub Verdict
KO has more upside to fair value
(-9.9%).
KO trades at a lower forward P/E
(24.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
KO |
| Current Price |
$367.46 |
$79.39 |
| Fair Value Estimate |
$302.41 |
$71.54 |
| Upside to Fair Value |
-17.7%
|
-9.9%
|
| Market Cap |
$4,444.4B |
$341.6B |
| Forward P/E |
27.8x
|
24.9x
|
| EV / EBITDA |
20.6x
|
19.5x
|
| Price / Sales |
10.5x
|
6.9x
|
| Price / FCF |
69.1x
|
27.2x
|
| Revenue Growth YoY |
+21.8%
|
+12.1%
|
| Gross Margin |
60.4%
|
61.7%
|
| Operating Margin |
32.7%
|
29.3%
|
| Return on Equity |
39.0%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.45%
|
3.68%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Alphabet Inc. operates a dominant internet services business with strong moats in search, YouTube, Android, and cloud computing. The company benefits from a seasoned leadership team led by CEO Sundar Pichai and maintains high insider control through super-voting shares. Alphabet's revenue growth remains robust, with 21.8% year-over-year growth in the most recent quarter and earnings growth of 81.…
The Coca-Cola Company is a leading global branded beverages company with a very wide moat in sparkling soft drinks and non-alcoholic ready-to-drink beverages. It benefits from strong pricing power, stable margins, and high recurring cash flow, supported by a seasoned management team with deep company tenure. Despite solid recent growth with revenue up 12.1% and earnings up 17.8% in the most recen…
Accumulation Zones
| Metric |
GOOG |
KO |
| Zone Low |
$226.81 |
$53.66 |
| Zone High |
$257.05 |
$60.81 |
| In Buy Zone? |
No
|
No
|