GOOG vs JPM: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and JPMorgan Chase & Co. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-14.
Alphabet Inc. · Communication Services
$355.03
-17.2% upside to fair value
Grade D
High Quality
VS
JPMorgan Chase & Co. · Financial Services
$334.53
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
JPM has more upside to fair value
(+45.0%).
JPM trades at a lower forward P/E
(14.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
JPM |
| Current Price |
$355.03 |
$334.53 |
| Fair Value Estimate |
$294.10 |
$485.07 |
| Upside to Fair Value |
-17.2%
|
+45.0%
|
| Market Cap |
$4,320.1B |
$896.4B |
| Forward P/E |
27.0x
|
14.3x
|
| EV / EBITDA |
20.0x
|
12.4x
|
| Price / Sales |
10.2x
|
5.4x
|
| Price / FCF |
67.0x
|
6.4x
|
| Revenue Growth YoY |
+21.8%
|
-168.4%
|
| Gross Margin |
60.4%
|
78.6%
|
| Operating Margin |
32.7%
|
33.7%
|
| Return on Equity |
39.0%
|
17.8%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.49%
|
15.72%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud services. The company exhibits high business quality with a durable competitive moat supported by strong network effects, brand recognition, and intangible assets. Alphabet's financials reflect robust profitability with a net margin…
JPMorgan Chase & Co. operates as a leading diversified bank within the financial services sector, demonstrating a high-quality business model characterized by a strong return on equity of 17.8% and robust profitability margins including a net margin of 38.9%. Despite a significant revenue decline of 168.4% year-over-year in the most recent quarter, earnings grew by 41.2%, reflecting operational e…
Accumulation Zones
| Metric |
GOOG |
JPM |
| Zone Low |
$220.58 |
$363.80 |
| Zone High |
$249.99 |
$412.31 |
| In Buy Zone? |
No
|
Yes
|