GOOG vs JPM: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and JPMorgan Chase & Co. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Alphabet Inc. · Communication Services
$334.98
+15.8% upside to fair value
Med Conviction
Grade B
High Quality
VS
JPMorgan Chase & Co. · Financial Services
$350.13
+26.9% upside to fair value
Med Conviction
Grade A-
High Quality
QuantHub Verdict
JPM has more upside to fair value
(+26.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GOOG |
JPM |
| Current Price |
$334.98 |
$350.13 |
| Fair Value Estimate |
$387.82 |
$444.48 |
| Upside to Fair Value |
+15.8%
|
+26.9%
|
| Market Cap |
$4,065.3B |
$938.2B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.7x
|
20.0x
|
| Price / Sales |
9.1x
|
3.1x
|
| Price / FCF |
76.4x
|
—
|
| Revenue Growth YoY |
+24.2%
|
+17.9%
|
| Gross Margin |
60.9%
|
62.6%
|
| Operating Margin |
33.1%
|
28.2%
|
| Return on Equity |
50.8%
|
17.8%
|
| Dividend Yield |
0.26% |
1.71% |
| FCF Yield |
1.31%
|
—
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.…
JPMorgan Chase is a diversified global bank spanning consumer banking, cards, payments, commercial banking, investment banking, markets, treasury services, and asset and wealth management, with an unusually high-quality franchise supported by funding scale, distribution, leading market positions and cross-selling across 86.6 million U.S. consumers and more than 90% of Fortune 500 companies. Busin…
Accumulation Zones
| Metric |
GOOG |
JPM |
| Zone Low |
$290.87 |
$333.36 |
| Zone High |
$329.65 |
$377.81 |
| In Buy Zone? |
No
|
Yes
|