GOOG vs JPM: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and JPMorgan Chase & Co. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-20.
Alphabet Inc. · Communication Services
$339.40
-6.2% upside to fair value
Grade D
High Quality
VS
JPMorgan Chase & Co. · Financial Services
$316.99
+45.0% upside to fair value
Grade C
High Quality
QuantHub Verdict
JPM has more upside to fair value
(+45.0%).
JPM trades at a lower forward P/E
(15.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
JPM |
| Current Price |
$339.40 |
$316.99 |
| Fair Value Estimate |
$318.47 |
$459.64 |
| Upside to Fair Value |
-6.2%
|
+45.0%
|
| Market Cap |
$4,105.7B |
$854.9B |
| Forward P/E |
31.2x
|
15.0x
|
| EV / EBITDA |
23.1x
|
21.8x
|
| Price / Sales |
10.3x
|
3.0x
|
| Price / FCF |
56.4x
|
8.5x
|
| Revenue Growth YoY |
+11.3%
|
+6.9%
|
| Gross Margin |
59.7%
|
60.9%
|
| Operating Margin |
32.0%
|
26.2%
|
| Return on Equity |
35.0%
|
16.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.77%
|
11.79%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content, advertising, cloud computing, and AI technologies, with dominant market positions in search, browser, and mobile operating systems. The company benefits from a high-quality business model characterized by a durable competitive moat, strong revenue growth of 11.3% year-over-year, and robust profitability with net margins of 32.8%. Desp…
JPMorgan Chase & Co. is a leading diversified financial services firm with a strong competitive moat driven by its scale, diversified revenue streams, and long-tenured leadership. The company operates across four main segments: Commercial & Investment Bank, Consumer & Community Banking, Asset & Wealth Management, and Corporate, generating $279.75 billion in revenue in fiscal 2025. Its durable com…
Accumulation Zones
| Metric |
GOOG |
JPM |
| Zone Low |
$238.85 |
$344.73 |
| Zone High |
$270.70 |
$390.69 |
| In Buy Zone? |
No
|
Yes
|