GOOG vs JPM: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and JPMorgan Chase & Co. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Alphabet Inc. · Communication Services
$339.40
-4.4% upside to fair value
Grade D
High Quality
VS
JPMorgan Chase & Co. · Financial Services
$309.87
-6.4% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
GOOG has more upside to fair value
(-4.4%).
JPM trades at a lower forward P/E
(14.3x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GOOG |
JPM |
| Current Price |
$339.40 |
$309.87 |
| Fair Value Estimate |
$324.34 |
$290.00 |
| Upside to Fair Value |
-4.4%
|
-6.4%
|
| Market Cap |
$4,105.7B |
$835.7B |
| Forward P/E |
31.2x
|
14.3x
|
| EV / EBITDA |
23.1x
|
17.6x
|
| Price / Sales |
10.3x
|
3.0x
|
| Price / FCF |
56.4x
|
—
|
| Revenue Growth YoY |
+11.3%
|
+3.3%
|
| Gross Margin |
59.7%
|
59.99%
|
| Operating Margin |
32.0%
|
25.9%
|
| Return on Equity |
35.0%
|
15.95%
|
| Dividend Yield |
0% |
1.9% |
| FCF Yield |
1.77%
|
—
|
| Analyst Consensus |
Strong Buy
|
Overweight
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content, advertising, cloud computing, and AI technologies, with dominant market positions in search, browser, and mobile operating systems. The company benefits from a high-quality business model characterized by a durable competitive moat, strong revenue growth of 11.3% year-over-year, and robust profitability with net margins of 32.8%. Desp…
JPMorgan Chase is the largest U.S. bank by assets ($4.4T) and the most diversified financial services franchise globally, operating across consumer banking, investment banking, commercial banking, and asset management. Under Jamie Dimon's two-decade leadership, the firm has consistently gained market share, delivered sector-leading ROE of 16%, and invested aggressively in technology ($17B+ annual…
Accumulation Zones
| Metric |
GOOG |
JPM |
| Zone Low |
$243.25 |
$220.00 |
| Zone High |
$275.69 |
$250.00 |
| In Buy Zone? |
No
|
No
|