GOOG vs INTU: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Intuit Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Alphabet Inc. · Communication Services
$334.98
+15.8% upside to fair value
Med Conviction
Grade B
High Quality
VS
Intuit Inc. · Technology
$277.13
+25.3% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
INTU has more upside to fair value
(+25.3%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GOOG |
INTU |
| Current Price |
$334.98 |
$277.13 |
| Fair Value Estimate |
$387.82 |
$347.25 |
| Upside to Fair Value |
+15.8%
|
+25.3%
|
| Market Cap |
$4,065.3B |
$75.8B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.7x
|
11.0x
|
| Price / Sales |
9.1x
|
3.5x
|
| Price / FCF |
76.4x
|
8.8x
|
| Revenue Growth YoY |
+24.2%
|
+13.7%
|
| Gross Margin |
60.9%
|
80.9%
|
| Operating Margin |
33.1%
|
28.8%
|
| Return on Equity |
50.8%
|
23.4%
|
| Dividend Yield |
0.26% |
1.73% |
| FCF Yield |
1.31%
|
11.43%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.…
Intuit is a financial management software platform serving small and mid-market businesses through QuickBooks, consumers through TurboTax, and consumers through Credit Karma, with a professional tax segment in Lacerte, ProSeries and ProConnect. The business quality is high on fundamentals: TTM gross margin of 80.9%, TTM operating margin of 28.8%, TTM net margin of 21.3%, ROE of 23.4%, and free ca…
Accumulation Zones
| Metric |
GOOG |
INTU |
| Zone Low |
$290.87 |
$260.44 |
| Zone High |
$329.65 |
$295.16 |
| In Buy Zone? |
No
|
Yes
|