GOOG vs INTU: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Intuit Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Alphabet Inc. · Communication Services
$339.40
-6.2% upside to fair value
Grade D
High Quality
VS
Intuit Inc. · Technology
$396.57
+45.0% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
INTU has more upside to fair value
(+45.0%).
INTU trades at a lower forward P/E
(19.5x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GOOG |
INTU |
| Current Price |
$339.40 |
$396.57 |
| Fair Value Estimate |
$318.47 |
$575.03 |
| Upside to Fair Value |
-6.2%
|
+45.0%
|
| Market Cap |
$4,105.7B |
$110.4B |
| Forward P/E |
31.2x
|
19.5x
|
| EV / EBITDA |
23.1x
|
19.0x
|
| Price / Sales |
10.3x
|
5.9x
|
| Price / FCF |
56.4x
|
18.1x
|
| Revenue Growth YoY |
+11.3%
|
+15.6%
|
| Gross Margin |
59.7%
|
80.8%
|
| Operating Margin |
32.0%
|
26.1%
|
| Return on Equity |
35.0%
|
19.6%
|
| Dividend Yield |
0% |
1.17% |
| FCF Yield |
1.77%
|
5.51%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content, advertising, cloud computing, and AI technologies, with dominant market positions in search, browser, and mobile operating systems. The company benefits from a high-quality business model characterized by a durable competitive moat, strong revenue growth of 11.3% year-over-year, and robust profitability with net margins of 32.8%. Desp…
Intuit is a near-monopoly financial operating system for 60+ million American households and small businesses. TurboTax handles 40%+ of US e-filed returns; QuickBooks is so deeply embedded in SMB workflows it has become the default accounting standard. The stock has fallen 51% from its 2025 high as markets price in AI disruption that has not materialized at scale and may not, since tax complexity…
Accumulation Zones
| Metric |
GOOG |
INTU |
| Zone Low |
$238.85 |
$431.27 |
| Zone High |
$270.70 |
$488.78 |
| In Buy Zone? |
No
|
Yes
|