GOOG vs HON: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Honeywell International Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Alphabet Inc. · Communication Services
$339.40
-4.4% upside to fair value
Grade D
High Quality
VS
Honeywell International Inc. · Industrials
$235.04
-9.9% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
GOOG has more upside to fair value
(-4.4%).
HON trades at a lower forward P/E
(22.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
HON |
| Current Price |
$339.40 |
$235.04 |
| Fair Value Estimate |
$324.34 |
$211.73 |
| Upside to Fair Value |
-4.4%
|
-9.9%
|
| Market Cap |
$4,105.7B |
$149.4B |
| Forward P/E |
31.2x
|
22.3x
|
| EV / EBITDA |
23.1x
|
16.9x
|
| Price / Sales |
10.3x
|
4.0x
|
| Price / FCF |
56.4x
|
27.7x
|
| Revenue Growth YoY |
+11.3%
|
-2.7%
|
| Gross Margin |
59.7%
|
36.9%
|
| Operating Margin |
32.0%
|
17.7%
|
| Return on Equity |
35.0%
|
33.28%
|
| Dividend Yield |
0% |
1.92% |
| FCF Yield |
1.77%
|
3.61%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content, advertising, cloud computing, and AI technologies, with dominant market positions in search, browser, and mobile operating systems. The company benefits from a high-quality business model characterized by a durable competitive moat, strong revenue growth of 11.3% year-over-year, and robust profitability with net margins of 32.8%. Desp…
Honeywell is a diversified industrial conglomerate in the final stages of a transformative three-way separation into Honeywell Aerospace, Solstice Advanced Materials, and a retained Automation entity, targeting Q3 2026 completion. The business generated 33% ROE and $5.4B in free cash flow on $37.4B revenue in FY2025, supported by a record $37B backlog with 23% organic order growth in Q4. At $235 …
Accumulation Zones
| Metric |
GOOG |
HON |
| Zone Low |
$243.25 |
$158.80 |
| Zone High |
$275.69 |
$179.97 |
| In Buy Zone? |
No
|
No
|