GOOG vs GS: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and The Goldman Sachs Group, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-29.
Alphabet Inc. · Communication Services
$339.40
-6.2% upside to fair value
Grade D
High Quality
VS
The Goldman Sachs Group, Inc. · Financial Services
$926.55
-45.0% upside to fair value
Grade D
QuantHub Verdict
GOOG has more upside to fair value
(-6.2%).
GS trades at a lower forward P/E
(15.6x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GOOG |
GS |
| Current Price |
$339.40 |
$926.55 |
| Fair Value Estimate |
$318.47 |
$509.60 |
| Upside to Fair Value |
-6.2%
|
-45.0%
|
| Market Cap |
$4,105.7B |
$275.0B |
| Forward P/E |
31.2x
|
15.6x
|
| EV / EBITDA |
23.1x
|
30.6x
|
| Price / Sales |
10.3x
|
2.5x
|
| Price / FCF |
56.4x
|
-5.8x
|
| Revenue Growth YoY |
+11.3%
|
-45.4%
|
| Gross Margin |
59.7%
|
55.5%
|
| Operating Margin |
32.0%
|
20.5%
|
| Return on Equity |
35.0%
|
14.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.77%
|
—
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content, advertising, cloud computing, and AI technologies, with dominant market positions in search, browser, and mobile operating systems. The company benefits from a high-quality business model characterized by a durable competitive moat, strong revenue growth of 11.3% year-over-year, and robust profitability with net margins of 32.8%. Desp…
The Goldman Sachs Group, Inc. operates as a leading global financial services firm specializing in investment banking, securities, investment management, and consumer banking. The company benefits from a high-quality business model characterized by strong brand recognition, deep client relationships, and a history of stable leadership. However, the stock is currently significantly overvalued, tra…
Accumulation Zones
| Metric |
GOOG |
GS |
| Zone Low |
$238.85 |
$382.20 |
| Zone High |
$270.70 |
$433.16 |
| In Buy Zone? |
No
|
No
|