GOOG vs GS: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and The Goldman Sachs Group, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Alphabet Inc. · Communication Services
$339.40
-4.4% upside to fair value
Grade D
High Quality
VS
The Goldman Sachs Group, Inc. · Financial Services
$907.80
-3.1% upside to fair value
Low Conviction
Grade C+
QuantHub Verdict
GS has more upside to fair value
(-3.1%).
GS trades at a lower forward P/E
(15.6x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GOOG |
GS |
| Current Price |
$339.40 |
$907.80 |
| Fair Value Estimate |
$324.34 |
$880.00 |
| Upside to Fair Value |
-4.4%
|
-3.1%
|
| Market Cap |
$4,105.7B |
$269.4B |
| Forward P/E |
31.2x
|
15.6x
|
| EV / EBITDA |
23.1x
|
29.7x
|
| Price / Sales |
10.3x
|
2.1x
|
| Price / FCF |
56.4x
|
—
|
| Revenue Growth YoY |
+11.3%
|
+9.0%
|
| Gross Margin |
59.7%
|
47.5%
|
| Operating Margin |
32.0%
|
17.5%
|
| Return on Equity |
35.0%
|
13.8%
|
| Dividend Yield |
0% |
1.71% |
| FCF Yield |
1.77%
|
—
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content, advertising, cloud computing, and AI technologies, with dominant market positions in search, browser, and mobile operating systems. The company benefits from a high-quality business model characterized by a durable competitive moat, strong revenue growth of 11.3% year-over-year, and robust profitability with net margins of 32.8%. Desp…
Goldman Sachs remains the premier global investment bank with dominant franchises in M&A advisory, equities trading, and asset management. FY2025 delivered $58.3B net revenues, 15% ROE, and $51.32 diluted EPS, powered by record equities trading and a resurgent IB pipeline. The stock has pulled back 8% from January highs near $985 but still trades at 2.27x book value, well above the 5-year median …
Accumulation Zones
| Metric |
GOOG |
GS |
| Zone Low |
$243.25 |
$600.00 |
| Zone High |
$275.69 |
$680.00 |
| In Buy Zone? |
No
|
No
|