GOOG vs GS: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and The Goldman Sachs Group, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Alphabet Inc. · Communication Services
$334.98
+15.8% upside to fair value
Med Conviction
Grade B
High Quality
VS
The Goldman Sachs Group, Inc. · Financial Services
$923.29
+25.9% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
GS has more upside to fair value
(+25.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GOOG |
GS |
| Current Price |
$334.98 |
$923.29 |
| Fair Value Estimate |
$387.82 |
$1,162.79 |
| Upside to Fair Value |
+15.8%
|
+25.9%
|
| Market Cap |
$4,065.3B |
$272.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.7x
|
26.3x
|
| Price / Sales |
9.1x
|
2.3x
|
| Price / FCF |
76.4x
|
—
|
| Revenue Growth YoY |
+24.2%
|
+22.9%
|
| Gross Margin |
60.9%
|
57.3%
|
| Operating Margin |
33.1%
|
24.8%
|
| Return on Equity |
50.8%
|
17.0%
|
| Dividend Yield |
0.26% |
1.95% |
| FCF Yield |
1.31%
|
—
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.…
Goldman Sachs is a global financial services firm operating four divisions: Investment Banking, Global Markets, Asset Management, and Consumer & Wealth Management, with 46,200 full-time employees and a market cap of $272.38 billion at a current price of $923.29. The business quality is high because of its leading franchise in advisory, underwriting, and trading, evidenced by a 17.0% ROE, a 57.3% …
Accumulation Zones
| Metric |
GOOG |
GS |
| Zone Low |
$290.87 |
$872.09 |
| Zone High |
$329.65 |
$988.37 |
| In Buy Zone? |
No
|
Yes
|