GOOG vs GOOGL: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Alphabet Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Alphabet Inc. · Communication Services
$339.40
-4.4% upside to fair value
Grade D
High Quality
VS
Alphabet Inc. · Communication Services
$317.41
-4.5% upside to fair value
Grade D
High Quality
QuantHub Verdict
GOOG has more upside to fair value
(-4.4%).
GOOGL trades at a lower forward P/E
(29.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOG |
GOOGL |
| Current Price |
$339.40 |
$317.41 |
| Fair Value Estimate |
$324.34 |
$303.05 |
| Upside to Fair Value |
-4.4%
|
-4.5%
|
| Market Cap |
$4,105.7B |
$3,839.7B |
| Forward P/E |
31.2x
|
29.0x
|
| EV / EBITDA |
23.1x
|
21.5x
|
| Price / Sales |
10.3x
|
9.5x
|
| Price / FCF |
56.4x
|
52.4x
|
| Revenue Growth YoY |
+11.3%
|
+11.3%
|
| Gross Margin |
59.7%
|
59.7%
|
| Operating Margin |
32.0%
|
32.0%
|
| Return on Equity |
35.0%
|
35.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.77%
|
1.91%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Alphabet Inc. operates as a global leader in internet content, advertising, cloud computing, and AI technologies, with dominant market positions in search, browser, and mobile operating systems. The company benefits from a high-quality business model characterized by a durable competitive moat, strong revenue growth of 11.3% year-over-year, and robust profitability with net margins of 32.8%. Desp…
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud computing services. The company benefits from durable competitive moats including browser and mobile OS dominance, strong brand recognition, and advanced AI infrastructure investments. Despite strong revenue growth of 11.3% year-ove…
Accumulation Zones
| Metric |
GOOG |
GOOGL |
| Zone Low |
$243.25 |
$227.29 |
| Zone High |
$275.69 |
$257.59 |
| In Buy Zone? |
No
|
No
|