GOOG vs GOOGL: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and Alphabet Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Alphabet Inc. · Communication Services
$334.98
+15.8% upside to fair value
Med Conviction
Grade B
High Quality
VS
Alphabet Inc. · Communication Services
$342.36
+16.6% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
GOOGL has more upside to fair value
(+16.6%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GOOG |
GOOGL |
| Current Price |
$334.98 |
$342.36 |
| Fair Value Estimate |
$387.82 |
$399.26 |
| Upside to Fair Value |
+15.8%
|
+16.6%
|
| Market Cap |
$4,065.3B |
$4,143.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.7x
|
12.9x
|
| Price / Sales |
9.1x
|
9.3x
|
| Price / FCF |
76.4x
|
78.1x
|
| Revenue Growth YoY |
+24.2%
|
+24.2%
|
| Gross Margin |
60.9%
|
60.9%
|
| Operating Margin |
33.1%
|
33.1%
|
| Return on Equity |
50.8%
|
50.8%
|
| Dividend Yield |
0.26% |
0.25% |
| FCF Yield |
1.31%
|
1.28%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.…
Alphabet is the parent of Google Services (Search, YouTube, Android, Chrome, hardware, and the Play store), Google Cloud, and Other Bets, and it remains one of the highest-quality large-cap franchises in the market, with a TTM gross margin of 60.9%, TTM operating margin of 33.1%, TTM net margin of 54.8%, and a 50.8% return on equity. Revenue growth in the most recent quarter was 24.2% year over y…
Accumulation Zones
| Metric |
GOOG |
GOOGL |
| Zone Low |
$290.87 |
$299.44 |
| Zone High |
$329.65 |
$339.37 |
| In Buy Zone? |
No
|
No
|