GE vs MAR: Which Is the Better Buy?

Side-by-side comparison of GE Aerospace and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-05-07.
GE Aerospace · Industrials
$284.60
-24.0% upside to fair value
Grade B High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$359.06
-45.0% upside to fair value
Grade D
QuantHub Verdict
GE has more upside to fair value (-24.0%). GE trades at a lower forward P/E (34.1x). These are model outputs — not personalized investment advice. See all research →
Valuation & Fundamentals
Metric GE MAR
Current Price $284.60 $359.06
Fair Value Estimate $216.30 $197.48
Upside to Fair Value -24.0% -45.0%
Market Cap $297.4B $95.2B
Forward P/E 34.1x 37.7x
EV / EBITDA 27.9x 29.5x
Price / Sales 6.2x 4.4x
Price / FCF 39.8x 29.3x
Revenue Growth YoY +24.7% -71.1%
Gross Margin 34.8% 6.0%
Operating Margin 18.5% 19.6%
Return on Equity 46.4% -78.5%
Dividend Yield 0% 0%
FCF Yield 2.51% 3.41%
Analyst Consensus Strong Buy Hold
Investment Thesis
GE — GE Aerospace
GE Aerospace is a leading player in the aerospace and defense industry, specializing in jet engines and propulsion technologies with a strong presence in commercial engines and defense propulsion segments. The company benefits from a high-quality management team led by CEO H. Lawrence Culp, Jr., who has extensive experience in operational transformation and aerospace leadership. Despite a premium…
MAR — Marriott International, Inc.
Marriott International operates a global fee-driven, asset-light hotel business with a portfolio of over 30 brands and a strong competitive position in the travel lodging industry. The company benefits from a durable competitive moat supported by its brand strength, extensive network, and recurring franchise and management fees. However, recent financials show significant headwinds with a 71.1% y…
Accumulation Zones
Metric GE MAR
Zone Low $162.23 $148.11
Zone High $183.86 $167.86
In Buy Zone? No No
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