GE vs MAR: Which Is the Better Buy?

Side-by-side comparison of GE Aerospace and Marriott International, Inc. β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-20.
GE Aerospace Β· Industrials
$360.35
-25.9% upside to fair value
Grade D High Quality
VS
Marriott International, Inc. Β· Consumer Cyclical
$366.24
-3.4% upside to fair value
Med Conviction Grade C
QuantHub Verdict
MAR has more upside to fair value (-3.4%). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric GE MAR
Current Price $360.35 $366.24
Fair Value Estimate $267.03 $353.64
Upside to Fair Value -25.9% -3.4%
Market Cap $376.5B $96.6B
Forward P/E 42.3x β€”
EV / EBITDA 33.4x 23.8x
Price / Sales 7.8x 3.7x
Price / FCF 50.5x 31.6x
Revenue Growth YoY +21.1% +6.2%
Gross Margin 36.1% 21.4%
Operating Margin 21.0% 16.0%
Return on Equity 46.2% -74.1%
Dividend Yield 0% 0.75%
FCF Yield 1.98% 3.17%
Analyst Consensus Strong Buy Hold
Investment Thesis
GE β€” GE Aerospace
GE Aerospace operates in the Industrials sector within the Aerospace & Defense industry, delivering high-quality aerospace products and services. The business demonstrates strong fundamentals with a high return on equity of 46.2%, robust revenue growth of 21.1% in the most recent quarter, and solid earnings growth of 16.9% in the same period. Margins are healthy, with a gross margin of 36.1%, ope…
MAR β€” Marriott International, Inc.
Marriott International is a global asset-light hotel franchisor, manager and licensor whose high-quality brands, nearly 283 million Bonvoy members, more than 9,900 properties across 146 countries and record 4,107-property development pipeline create meaningful network, distribution and brand advantages. Q1 2026 demonstrated resilient underlying fee economics: adjusted revenue excluding cost-reimb…
Accumulation Zones
Metric GE MAR
Zone Low $200.27 $265.23
Zone High $226.98 $300.59
In Buy Zone? No No
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