GE vs MAR: Which Is the Better Buy?

Side-by-side comparison of GE Aerospace and Marriott International, Inc. β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-04-18.
GE Aerospace Β· Industrials
$308.35
-44.2% upside to fair value
Grade D High Quality
VS
Marriott International, Inc. Β· Consumer Cyclical
$377.93
-16.6% upside to fair value
Grade D
QuantHub Verdict
MAR has more upside to fair value (-16.6%). GE trades at a lower forward P/E (37.8x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric GE MAR
Current Price $308.35 $377.93
Fair Value Estimate $171.94 $315.15
Upside to Fair Value -44.2% -16.6%
Market Cap $325.2B $100.2B
Forward P/E 37.8x 39.0x
EV / EBITDA 27.9x 25.3x
Price / Sales 7.2x 3.8x
Price / FCF 45.2x 34.6x
Revenue Growth YoY +18.5% +3.1%
Gross Margin 36.8% 21.3%
Operating Margin 19.1% 15.8%
Return on Equity 46.6% -79.9%
Dividend Yield 0.44% 0%
FCF Yield 2.21% 2.89%
Analyst Consensus Strong Buy Hold
Investment Thesis
GE β€” GE Aerospace
GE Aerospace is the dominant pure-play aerospace engine company globally, operating through Commercial Engines and Services and Defense and Propulsion Technologies segments. The company delivered 18.5% revenue growth to $45.9 billion in 2025, driven by LEAP engine deliveries, a $190 billion backlog, and robust aftermarket services that generate majority profits. CEO Larry Culp has executed a rema…
MAR β€” Marriott International, Inc.
Marriott International operates the world's largest hospitality portfolio with approximately 8,900 to 9,000 properties across 141 countries and over 30 brands, supported by the largest loyalty program with 203 to 210 million members. The company benefits from a durable competitive moat driven by scale, brand strength, and network effects. However, despite steady revenue growth of 3.1% year-over-y…
Accumulation Zones
Metric GE MAR
Zone Low $128.96 $236.36
Zone High $146.15 $267.88
In Buy Zone? No No
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