ETN vs GOOG: Which Is the Better Buy?

Side-by-side comparison of Eaton Corporation plc and Alphabet Inc. โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-09-24.
Eaton Corporation plc ยท Industrials
$438.76
+32.2% upside to fair value
Med Conviction Grade B High Quality
VS
Alphabet Inc. ยท Communication Services
$334.98
+15.8% upside to fair value
Med Conviction Grade B High Quality
QuantHub Verdict
ETN has more upside to fair value (+32.2%). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric ETN GOOG
Current Price $438.76 $334.98
Fair Value Estimate $579.99 $387.82
Upside to Fair Value +32.2% +15.8%
Market Cap $170.4B $4,065.3B
Forward P/E โ€” โ€”
EV / EBITDA 29.6x 12.7x
Price / Sales 5.7x 9.1x
Price / FCF 37.9x 76.4x
Revenue Growth YoY +21.4% +24.2%
Gross Margin 35.9% 60.9%
Operating Margin 17.7% 33.1%
Return on Equity 19.6% 50.8%
Dividend Yield 0.99% 0.26%
FCF Yield 2.64% 1.31%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
ETN โ€” Eaton Corporation plc
Eaton Corporation plc is a Dublin-headquartered power management company with roughly 97,303 employees, operating electrical, aerospace, vehicle and eMobility segments that supply power distribution, circuit protection, power quality and reliability equipment and services. The business quality is high: TTM gross margin of 35.9%, TTM operating margin of 17.7%, TTM net margin of 12.8% and ROE of 19โ€ฆ
GOOG โ€” Alphabet Inc.
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.โ€ฆ
Accumulation Zones
Metric ETN GOOG
Zone Low $434.99 $290.87
Zone High $492.99 $329.65
In Buy Zone? Yes No
โ† ETN Research    GOOG Research โ†’    All Research